ESTETICA Magazine USA (2/2023)

USA EDITION 

BLONDING 

Inifinite choices! 

All gorgeous! 

HAIRCARE 

Protecting your 

second ‘skin’ 

COLORLOVE! 

So many colors, 

so little time!

BELIEVE IN 

WHAT HAIR 

CAN BE 

POWERED BY 

SILK+ TECHNOLOGY 

FOR STRONGER, 

MORE BEAUTIFUL HAIR. 

KERASILK, built on 40 years of innovation, 100% vegan 

and enhanced by Biomimetic Silk, will make you believe in 

the transformative power of hair care.

haireditorial 

Nothing beats color. And we’ve got 

the goods to prove it! 

So let’s face the truth. Hairdressers are like surgeons: they love cutting! 

Not only do they literally hone their cutting tools regularly for optimal 

precision, they are also continually sharpening their cutting skills, 

studying videos of techniques and directioning. They try out new tools 

like razors, shears, and clippers. Then there are cutting-edge trends 

(pun intended!) to keep their clients’ looks updated. But good 

hairdressers also acknowledge that cutting is only half of it. 

Because perhaps nothing is quite as exciting as to see what expert 

Marie Scarano 

Editor-in-Chief 

colorists are working on and the advancements they are making. 

How are they are placing color on the cut to enhance its shape? How 

are they applying complementary shades and subtle nuances to make 

the most of the dimensions they want the light to bring to life. 

And like with cutting, they need to keep up with all the innovations 

in the latest products and tools that are capable of making each and every 

one of their visions come to life on a model or - better yet - on a client! 

Our summer issue is brimming with just the information and inspiration 

you’re looking for. On color and styling of course, but also on 

competitions, events, and more. And our QR Codes open the gateway to 

more in-depth and additional coverage of what you’re most interested in. 

Enjoy! 

03E

We have reinvented the 

way hairdryers are made: 

Ultra-light 

294 g. 

Motor speed 

110.000 rpm. 

Extra 

LONG LIFE 

THE BEST OF 

ITALIAN DESIGN 

SLEEK . COMPACT . ELEGANT

In this issue: 

HAIR editorial Nothing beats color 03 

ESTETICA 

THE HAIR MAGAZINE 

esteticamagazine.com 

N. 148 

02/2023 

photoshoot Cover story 06 

pride Pride parade 08 

direction Blending blondes 10 

inspiration Picture perfect! 16 

Best of USA Soupçon of style 18 

trends A total spectrum for hair: without exception 25 

Cover Story 

CHIC & Royal Treatment Collections 

Featuring LG CHI Color Master Factory 

Hair: M. Ayvazian, P. Kalle, 

W. Palmer, J. Bernard & S. Harris 

Photo: M. Ghanayem 

Make-up: J. Marin & A. Reyna 

Styling: A. Cohen 

PRO special color Artistic alternatives 74 

interview In exclusive: Angus Mitchell 78 

hair care Exposome? Safe in the sun! 80 

brands Products 84 

web choice Tips & trends 86 

events ABS. Focus on industry excellence 88 

events IHA 2023 90 

events Premiere Orlando 92 

$ 

CONTACTS 

Marlena DuRon 

1564 Seabridge Lane, 

Oxnard, CA 93035 (USA) 

Tel. + 1 3104153360 

marlenaduron@gmail.com 

à 

SUBSCRIPTIONS 

e-mail: customercare@estetica.it 

6 

ONLINE 

www.esteticamagazine.com 

PUBLISHER AND MANAGING DIRECTOR 

Roberto Pissimiglia 

EDITOR-IN-CHIEF 

Marie Scarano - esteticausa@estetica.it 

INTERNATIONAL EDITOR-IN-CHIEF 

Laura Castelli - l.castelli@estetica.it 

INTERNATIONAL ADVERTISING COORDINATOR 

Monica Tessari - m.tessari@estetica.it 

INTERNATIONAL COORDINATOR 

Emanuela Vaser - e.vaser@estetica.it 

LAYOUT 

Manuela Artosi, Davide Cardente 

ADVERTISING & P.R. 

Nives Carena - nivescarena@estetica.it 

ESPAÑA 

Sergi Bancells, Elisabet Parra 

DEUTSCHE AUSGABE 

Michaela Dee 

FRANCE 

Marie Coccoluto 

UK 

Gary Kelly 

ITALIA 

Lucia Preziosi, Glorianna Vaschetto, 

DIGITAL 

Erica Balduini, Erika Marchese, 

Stefania Rao

hairphotoshoot 

COVER 

STORY 

THE CHIC & ROYAL TREATMENT COLLECTIONS 

COMBINE THE LATEST HAIR ARTISTRY AND 

INDUSTRY TECHNOLOGY TO CREATE LUXURIOUS 

TRENDSETTING LOOKS. 

See the cover 

step-by-step here 

more 

more 

CHIC & Royal Treatment collections are 

the ultimate expression of the combination 

of hair artistry and the first-to-market LG 

CHI Color Master Factory, a digitally 

controlled color customization system that 

has 30,000 recommended formulations with 

the possibility to create unlimited color 

formulations with exact precision, enabling 

the stylist to bring his or her artistry to life. 

This is the ultimate innovation, where hair 

and technology fuse together to create 

art, and the model’s ‘crowning glory’ is the 

canvas. When the stylist can rely on such 

digital technology in tandem with CHI’s 

luxurious Royal Treatment Styling & 

Finishing products, the flexibility and 

ability to add final touches to your client’s 

hair while meeting every styling need 

are guaranteed. These collections include 

essential styling and finishing products to 

fully express creativity and style, whether 

it’s avant-garde or classic and sleek. 

E06

Hair: M. Ayvazian, P. Kalle, 

W. Palmer, J. Bernard, S. Harris, 

and assistance from L. Guevara 

Photos: Mohammed Ghanayem 

Makeup: Jannette Marin and 

Ashley Reyna 

Styling: Alexandra Cohen 

ROYAL TREATMENT BY CHI 

Royal Treatment Styling & Finishing is the ultimate haircare must-have collection for 

hairdressers seeking exceptional results. Elevate your craft with this luxurious line of salon-quality 

products, meticulously formulated with aloe vera, white truffle and pearl. Each one will deliver 

extraordinary hold, shine and versatility across hair types. Discover endless styling possibilities. 

07E

hairpride 

PRIDE 

PARADE! 

WITH BRIGHT NEW HAIR COLORS, WE WENT FROM UNICORNS TO 

MERMAIDS, AND NOW RAINBOW HAIR CONVEYS AN IMPORTANT 

MESSAGE. 

Marie Scarano 

RAINBOWS - the real ones - once 

marked the passing of a storm, a 

symbol of hope, a legend about a 

leprechaun’s pot of gold, a legendary 

gateway to Oz. It wasn’t too long ago 

that we saw rainbows hanging from 

windows and balconies on peace flags 

to protest wars. And now this same 

representation of the spectrum of 

light has taken on a more socially 

significant meaning, sending a message 

of inclusion and freedom in support 

of the LGBTQIA community. 

Pravana Vivids hair color proved to 

be the perfect means to this end as 

these images and our online gallery 

demonstrate. Now anyone can 

contemporaneously make both a social 

and a fashion statement by expressing 

their pride in the hair. And the look 

can be easily personalized to suit any cut, 

length, style, or texture you might prefer! 

Take a look at these ideas and show 

your pride! 

E08 

Short, long, crimped, 

braided, intense 

or subtle, Pravana 

Vivids are perfect 

for making your 

LGBTQIA fashion 

statement. 

more 

more

09E

hairdirection 

Royal Treatment by CHI Collection 

Hair: Mego Ayvazian and assistance from Lorena Guevara / 

Photos: Mohammed Ghanayem / Makeup: Jannette Marin and 

Ashley Reyna / Styling: Alexandra Cohen 

BLENDING 

BLONDES 

E10

■ ROYAL TREATMENT, INDEED! The topknot 

on the facing page is definitely in a 

class of its own. The perfection of this 

styling makes it fit for a queen! The 

multi-dimensional blonde ranges from 

dark ash to platinum. Mego Ayvazian 

&Lorena Guevara @ CHI, USA/UK 

Hair, Makeup, Styling, Photo: Michael Haase 

@ Platinumblack a Michael Haase Salon 

BASIC BLONDE 

DOESN’T EXIST! 

THERE ARE MYRIAD 

NUANCES AND 

TECHNIQUES FOR 

A TOTALLY 

CUSTOMIZED LOOK 

THIS SUMMER. 

Gary Kelly & Marie Scarano 

▲ SIMPLY CONTEMPORARY “New 

blondes are all the rage, getting away 

from the swimmers of the sea from 

mermaids and unicorns and becoming 

“real” girls again. From frosty and 

creamy full heads of lightness to shades 

of summer and toast for the more 

elegant on the planet. If you’re doing a 

1000 baby lights you’re working too 

hard. You might as well just color the 

head and prepare for the “wow” as it 

echoes through the land of fashion.” 

Michael Haase @Platinum Black, USA 

◆ SUN-KISSED BALAYAGE. “For summer, 

it’s all about sun kissed, golden toned 

blondes. Warm blonde tones that 

instantly add warmth to the complexion. 

This image showcases this trend perfectly 

and adds a glow to the model’s 

complexion. Paired with textured waves, 

this is the ultimate summer hair look.The 

best way to create the look is by adding 

sunkissed blonde balayage and highlights 

to the hair and toning to create a seamless 

blonde. Always use a product like 

Schwarzkopf Fibreplex to keep the hair 

in the best condition possible during the 

colour process.” Diana Carson (UK) 

● MUTED BALAYAGE. “This image is 

without a doubt one of my favourites 

from this collection, it is absolutely 

a trending summer look and really 

show-cases the salon trends that 

clients ask for and hope to achieve 

for their hair. Although not a typical 

summer blonde, this muted balayage 

is a look that is very much wearable, 

not over powering and that can be 

maintained easily with the addition of 

a stretched root.” Seung ki Baek (UK) 

▲ 

◆ 

Hair: Diana Carson, Consultant Designer and Artistic Team Member at Rainbow Room International Photo: Chris 

Bulezuik / Make-up: MV Makeup / Stylist: Detroit Law 

Hair: Seung ki Baek and the RUSH Artistic Team / Make-up: Lan Nguyen-Grealis / Clothes Stylist: Robert 

Morrison / Photo: Jack Eames 

● 

11E

hairdirection 

Hair: Ria Kulik, The HairBank, Urmston, Manchester @riak_hair 

Hair Creation: Dan Spiller, Sevda Durukan & Alberto Di Domenico / Creative Direction: Bruno Marc 

Giamattei / Creative Assistance: Valentina Malta & Gregory Mastrostefano / Make-up: Katie Moore / 

Styling: Ellen Spiller / Photo: Jamie Blanshard Products: JOICO 

■ 

■ SUN KISSED CURLS. Summer 2023 is truly 

the season of blondes – all shades, tones 

and techniques which help us take the client 

to their requested colour. This gorgeous 

golden blonde resonates with all things 

summer – giving a real sun kissed look that 

is much sought after by clients of all ages. 

Although working with a global application, 

I also worked in another two to three 

shades of blonde throughout, which added 

more dimension and gave the look a real 

multi tonal feel. Daniel Spiller (UK) 

▲ BARBIE BLONDE. “I’m loving the new 

Barbie blonde that is coming back on trend. 

To me I feel that the cool ashes and heavily 

toned blondes are facing out now, and 

clients are wanting to move towards more 

brighter and fresh blondes again. The new 

Barbie movie is a big inspiration and 

nostalgic for me. All I wanted when I was 

younger was long, golden blonde hair 

reflecting in the sunlight. These brighter, 

warmer tones of blonde are everything I 

love about a blonde – eye-catching, luscious 

and conditioned.” Ria Kulik (UK) 

Hair: Helen Stilwell, Millee Rowlson, Amelia Krasinski, Laura Howland / Photo: 

Deborah Selwood / Make-up: Cristina Lazzarotto 

◆ 

▲ 

◆ GO FOR GOLD!. This beautiful combination 

of layered freehand blonde highlights 

and gorgeous deep textured curls is a 

winner in every respect. For the team at 

KH Hair in Arnold, Nottinghamshire, it 

scooped them the top prize of Image of 

the Year at the group’s annual celebration 

evening in which they all showcased their 

individual and team achievements over 

the past 12 months. KH Hair (UK) 

● CAPTIVATING INFINITY .“This captivating 

multi-shade blonde-on-blonde look is from 

Infinity, my new hair collection that combines 

contemporaneity and classicism. The looks 

have been simply created by adapting the 

past and the future, using very intricate 

techniques that can be repeated over and 

over. Defining style and modernism, the 

hair becomes three-dimensional by 

creating layers of multi-texture merged 

with multi-coloured looks. Simple, yet 

eye-catching. A sign for the future of the 

youth of today.” Angelo Seminara (UK)

● 

Hair Concept and Creation: Angelo Seminara / Photo: Trevor Leighton / Make up: Laura Dominique 

13E

hairdirection 

Artistic Director & Concept: Luigi Martini / Photo: Mauro Mancioppi / Hair Concept: Luigi Martini & International Creative Team / Creative Team: Andrea Galvagno, Mayla Fabbriciani, Giovanni Napolitano, Marco Orazi, Alicia Lanzi / Fashion Stylist: Luca Termine / Makeup Artist: Raffaella Tabanelli / Concept Graphics: Andrea Guerrieri 

●

● COMPLEMENTARY ELEMENTS. This is 

the whole package. Subtle yet stunning. 

We all know that yellow and purple are 

complements, but this blonde and lilac 

combo take it to another level. The cool 

shimmer on this side-parted, mid-length 

bob for a go-anywhere-do-anything 

look. The deep part and sweeping bangs 

update the straight-laced classic and opt 

for an edgier and more contemporary flair. 

Luigi Martini & the Lisap International 

Creative Team, USA/Italy 

■ 

Wella’s Signature Artists, Signature Blondes 

■ TUTTI FRUTTI. Summer is all about 

going bright blonde, but it takes the 

right product and knowledge to achieve 

the perfect blonde look. If bright blonde 

isn’t really your bag, why not add a 

touch of summery fruit to your blonde 

– like strawberry, peach, or mango – to 

keep it looking fresh? Wella’s Signature 

Artists, Signature Blondes, USA 

▲ NAKED UTOPIA. “To create this look 

I blow dried it with a medium strength 

mousse to create some volume. Once 

dried I used medium barrel tongs then 

pin curled it and left to cool. The curls 

were brushed out with a soft brush - om 

within and there is peace and harmony.” 

Melanie Tudor, UK 

◆ WARM SUMMER SANDS. Nowadays 

even someone with a naturally dark 

base can fulfill their dreams and go 

blond. This color correction went 

without a hitch to result in this 

unique sandy, beige blond is the 

perfect balance of warm and cool 

tones for a chic blunt bob. 

Linh Phan@BESCENE & Jax 

Hovorka@FULLMETALJAXON, 

for Schwarzkopf Professional 

Hair & Creative Direction: Melanie Tudor, En Route / Photo: Micheal Young 

/ Make up: Maddie Austin / Clothes Styling: Clare Frith 

◆ 

▲ 

Hair: Linh Phan@BESCENE & Jax Hovorka@ FULLMETALJAXSON for Schwarzkopf Professional 

15E

hairinspiration 

JC Penny Salon 

PICTURE 

PERFECT! 

E16

THE ABS GLOBAL IMAGE AWARDS 

CELEBRATE PASSION AND ARTISTRY BY 

BRINGING INTERNATIONAL HAIRDRESSING 

TALENTS TO THE FOREFRONT. 

Greta Coston 

Who among us doesn’t love seeing the 

incredible images created by hairdressers, 

colorists, and stylists of extraordinary 

talent for photo competitions. The 

surprising spectrum of the colors, the 

precision of the cuts, the geometrics of the 

compositions. And that’s just from a 

technical viewpoint! 

Because we are also getting a glimpse of 

what’s to come in terms of fashion trends. 

Celebs walking the red carpet or the 

youths looking fly on the streets. There 

are even versatile looks that work both in 

the office and can be switched up in a 

flash for a night out on the town. 

And, very simply, the Global Image 

Awards at America’s Beauty Show bring 

hairdressing talent on an international 

level to the forefront. These awards were 

instituted to celebrate the passion and 

artistry of professional and emerging 

stylists in an image and video 

competition featuring professional and 

student categories. 

Not surprisingly, this year’s competition 

skyrocketed in popularity with 

participants from all across the globe. As 

always, all the entries reflected the stylists’ 

fiercest creative collections. Although this 

competition is still emerging, further 

growth and development are certain in 

the future. Mostly because the Global 

Image Awards also stand out from among 

many others because they encourage 

stylists and makeup artists of all levels to 

participate within a community of artists. 

In spite of it being exclusive to America’s 

Beauty Show, the ABS Global Image 

Awards is the one-to-watch for years to 

come. 

Participants can choose to test their 

mettle in a variety of categories, including: 

Haircutting, Creative Color, Total 

Transformation, Barbering, Texture 

Expert, Full Concept, Nail Design, and 

Makeup-Avant Garde. The challenge is 

irresistible. Start making your plans to 

participate in next year’s competition 

today! The future of hairdressing awaits! 

Braiden Pelletier 

Noemi Capetillo 

more 

Scan the QR Code to browse galleries of all the winners at Estetica Magazine online 

more 

17E

hair Best of USA 

Hair: Mego Ayvazian, Patrick Kalle, Wesley Palmer, Joshua Bernard, Sarah Harris, and assistance from Lorena Guevara / Photo: Mohammed Ghanayem / Make-up: Jannette Marin and Ashley Reyna / Styling: Alexandra Cohen 

SOUPÇON 

OF STYLE 

E18

TOMBER EN CASCADE 

Just the right volume & 

natural textures add up 

to the utmost elegance. 

Color enhances the 

contours, bringing the 

look to life for 

a fresh perspective 

on elegance. 

19E


Artistic Director & Concept: Luigi Martini Photo: Mauro Mancioppi / Hair Concept: Luigi Martini & International Creative Team / Creative Team: Andrea Galvagno, Mayla Fabbriciani, Giovanni Napolitano, Marco Orazi, Alicia Lanzi / Styling: Luca Termine Makeup Artist: Raffaella Tabanelli 

E20

LA VIE EN ROSE... 

et Rouge! Any way you look at it, 

you’re in style! Long & blond or 

mid-length auburn curls. 

Living the good life in style. 

for when you want to paint the 

town red! 

21E


RÉBELLION 

Disruptors of change and 

rebels against status quo. 

Avant-garde is en vogue, 

with contemporary colors 

and cuts. 

Schwarzkopf Professional Educator / Hair: Genia Church (@GeniaChurch) / Photo: Damien Carney (@DamienCarneyProfessional) / Styling: Nikko Kefalas (@NikkoKefalas)Make-up Artist: Joanne Gair (@JoanneGair) 

E22

Scan here to see more 

of the Best of USA 

video 

video 

23E

CREATE THE PERFECT PAGE BOY 

DENMAN 

professional 

Tools to detangle, style and finish every trend 

Your page boy tools of choice are the D143 Long Handle Styler 5 Row, D3 Original Styler 7 

Row - Shape, Smooth and Bend, D300 Curling Vent - Control and Bend, D75 Thermoceramic 

Curl - Voluming and Smoothing, D81M Style and Shine - Finish and Smooth, DPC4 Large 

Cutting Comb - Accurate sectioning and precision cutting 

Sign-up for your Denman Trade Account for 20% off RRP 

www.denmanbrush.com 

@denmanpro

COLOUR 

>>> 

FRENZY 

A total spectrum for hair, without exception 

Colori a tutto spettro, senza eccezioni 

Toutes les couleurs du spectre, sans exception 

Absolute Haarvielfalt, ohne Ausnahme 

Los colores de todo el espectro, sin excepciones 

SYMPHONY

hairtrends 

C

HAIR COLOUR knows no boundaries. It’s a medium 

through which creativity can explore new extremes thanks to skill, 

innovation and technical expertise. So let your imagination run riot 

and be inspired by our international collections. Allow yourself 

to be amazed by chromatic sensations without limits! 

HAIR COLOUR senza confini. Abilità, innovazione 

e tecnica eplorano nuovi territori. Lasciati ispirare e affascinare 

da sensazioni cromatiche senza limiti! 

HAIR COLOUR. Le moyen par lequel la créativité peut 

explorer de nouveaux territoires. Habilité, innovation, technique. 

Déchaîne ton imagination en t’inspirant des collections 

internationales. Laisse-toi surprendre par des tonalités sans limites. 

LOUR FRENZY 

HAARFARBE kennt keine Grenzen. Sie ist ein Medium 

durch die Kreativität dank Können, Innovation und Technik zu 

neuen Höhen gelangt, Lassen Sie Ihrer Fantasie freien Lauf und 

sich von unseren internationalen Looks inspirieren. Überraschende 

Farbsensationen ohne Limit! 

EL COLOR DEL CABELLO no conoce fronteras. Es un 

medio a través del cual la creatividad puede explorar nuevos extremos 

gracias a la habilidad, innovación y experiencia técnica. Deja volar 

tu imaginación e inspírate con nuestras colecciones internacionales. 

¡Déjate sorprender por sensaciones cromáticas ilimitadas! 

Hair: Antoinette Beenders & X-presion for Aveda 

Photo: Miguel Reveriego 

Make-up: Lolita Makeup 

Styling: Belén Antolín

hairtrends 

Hair: Mark Van Westerop @ 

Pro-Solo Hair Artist 

Photo: Studio IvodeKok 

Make-up: Angelique Stapelbroek 

Styling: Ed Noijons

Hair: Sarah Pavlovski 

Photo: Stephan Deneuvelaere 

Make-up: Pauline Hauck

hairtrends 

more 

Hair: Rudy Mostarda, 

Global Creative Director 

Alfaparf Milano Professional 

Photo: Stratis Kas 

Make-up: Maurizio Calabro 

Production: Extrema Hair by Rudy Mostarda 

more 

RUDY MOSTARDA

Hair: E. Thorsen, T. Dahlen, S. Lund 

Hernes, N. Beckfor @ Adam og Eva 

Photo: I. Fiskaa 

Make-up: S. S.Pedersen 

Styling: M. Fuhre

hairtrends 

Hair: Steven Smart @ Smartest73 

Photo: Jamie Blanshard 

Make-up: Debra Smart 

Styling: Ginger Ninjas

Art Direction: Giorgio Parrivecchio 

Hair: Team James 

Photo: Letizia Toscano 

Make-up: Valerio Nobili 

Styling: Federica Reali 

Products: Wella Professionals

hairtrends 

Hair: E. González & 

J. Salvador @ Makeover 

Photo: David Arnal 

Make-up: Eva Quílez 

Styling: Mikoto

Hair: Kathy Simon @ 

Mekka Academy & Studio 

Colour: K. Lusignana & V. Boily 

Photo: Camille Tellier 

Make-up : Léonie Levesque

hairtrends 

video 

< > 

Creative Direction: Jerry Del Duca & 

Marco Lamberti @ Zoih Team 

Colour Direction: Gina Rossi 

Photo: Simone Golfieri 

video 

ZOIH TEAM

hairtrends 

Hair: Mikelah-Jayde Riley 

Photo: Meiji Nguyen 

Make-up: Nadia Duca 

Styling: Juvelle Behrendorff 

Products: Joico

Set your colour creativity aflame! 

Accendi la tua creatività cromatica! 

Enflamme ta créativité chromatique ! 

Entfachen Sie Ihre Farbkreativität! 

¡Enciende tu creatividad cromática!

hairtrends 

RETROFUTURA COLLECTION 

A colour melt can be subtle, dreamy and totally on-trend, 

when the main protagonists are... pastels! 

Una miscellanea di colori può essere raffinata, 

sognante e totalmente di tendenza, 

quando i protagonisti sono... i pastelli! 

Un mixte de couleurs peut devenir raffiné, 

onirique ou bien totalement tendance. Surtout quand 

ce sont les pastels qui entrent en jeu ! 

Ein Colour Melt kann subtil, verträumt und absolut im Trend 

sein, wenn die Hauptdarsteller ... Pastelltöne sind! 

Una miscelanea de color puede ser sutil, 

soñadora y totalmente trendy, cuando los grandes 

protagonistas son... ¡los tonos pastel! 

Hair: Genny D’Auria, Artistic Director Farmaca International 

Products: Farmaca International 

video 

video 

GENNY D’AURIA

GENNY D’AURIA

hairtrends 

Hair: Denise Meikle @ Salon Origins 

Photo: Joan Novak 

Make-up: Vanessa Pollit

Hair, Photo, Make-up & Styling: 

Experimento No Name

hairtrends 

Hair: Dee Parker Attwood @ 

Wieselmann 

Colour: Dee Parker Attwood 

& Casey Ryman 

Photo: Andrew O’Toole 

Make-Up: Kylie O’Toole

Hair & Styling: Anna Barroca 

Photo: David Arnal 

Make-up: Anna González 

Products: Montibello

hairtrends 

Creative Direction, Hair & Colour: X-presion 

Color Direction: Adoracion Ruiz @ Aveda 

Make-up: David Lopez 

Photo: Javier Marquez

Hair: Christos Michailidis @ 

Love Is In The Hair 

Make-up: Nee Make Up Milano 

Styling: Kiriaki Pavlidou

hairtrends 

The ice maiden goes uber rock ‘n’ roll! 

La fanciulla di ghiaccio si fa rock ‘n’roll! 

La jeune fille de glace devient rock n’ roll 

Eisprinzessin geht über Rock ‘n’ Roll! 

¡Ice Maiden se vuelve súper rock ‘n’roll!

Hair: Italian Style Framesi 

Photo: Karel Losenicky 

Make-up: Silvia Dell’Orto

hairtrends 

Hair: Team Identity @ 

Intercoiffure Italia 

Photo: Massimiliano Boni

Hair: Matteo Susini @ Nook 

Colour: Carla Risso 

Photo: Shkerlzen Kohnxeli 

Make-up: Rossano Fasano 

Styling: Erika Guerrisi

hairtrends 

Hair: Gianluca Sasso 

& Academy F Team @ 

Revlon Professional

Hair: Lesley Jennison, 

Schwarzkopf Professional Global Ambassador 

Nick Irwin, Schwarzkopf Professional 

Styling Ambassador

hairtrends

FUTURE LOVERS 

COLLECTION 

Accessorise in soft shades of violet, lilac and mauve... 

oh, and don’t forget the hair as well! 

Accessori in morbidi toni viola, lilla e malva... 

… senza dimenticare i capelli! 

Accessoires en tonalités violet, lilas ou mauve… 

…sans oublier les cheveux. 

Accessoires in sanften Violett-, Flieder- und Malvetönen... 

oh, und bitte auch ans Haar denken! 

Accesorios en suaves tonos morados, 

lila y malva... ¡Sin olvidar el cabello! 

Art Direction: Federico Patelli @ Philip Martin’s 

Make-up: Markus Theisen 

Products: Babyliss Pro Italia 

video 

video 

FEDERICO PATELLI

hairtrends 

Hair: Roar Hair and Beauty Team 

Photo: Richard Miles 

Make-up: Lauren Mathis

Hair: Shogo Ideguchi 

Photo: John Rawson 

Make-up: Faye Campbell

hairtrends 

Hair: Christian Ríos 

Photo: Esteban Roca

Hair: Pauline McCabe @ 

Rock Paper Scissors 

Photo: Andrew O’Toole 

Make-up: Hendra Widjaja 

Styling: Rochelle Renwick

hairtrends 

Hair: Fabian Fuentes 

Colour: Jack Horton 

Photo: Anniss + Barton 

Make-up: Fiona Willard 

Styling: J. Djorwitch 

& S. Bosakova

video 

Art Direction: Christophe Gaillet @ 

HCF Creative Team 

Photo: Maciej Swistek 

Make-up: Martyna Molenda 

Products: L’Oréal Professionnel, 

Revlon Professional 

video 

HAUTE COIFFURE FRANÇAISE

hairtrends 

Hair: Antoinette Beenders 

& X-presion for Aveda 

Photo: Miguel Reveriego 

Make-up: Lolita Makeup 

Styling: Belén Antolín

Let your hair express that inner diva 

I capelli trasformano la donna in diva 

Ses cheveux révèlent la diva qui est en elle 

Bringen Sie die innere Diva zum Ausdruck 

Deja que tu cabello exprese esa diva interior 

video 

video

hairtrends 

< > 

Hair J. and N. Fisher @ 

Palmer Fisher London 

Photo: Chris Bulezuik 

Make-up: Alice Snell

hairtrends

ERIC ZEMMOUR 

ATTITUDES COLLECTION 

Unruly, translucent tousles create captivating contrasts 

of colour and texture. 

Chiome in movimento, indomabili e traslucide creano 

contrasti accattivanti di colore e texture. 

Chevelures en mouvement, indomptables et tout en 

lumière, pour des contrastes de couleurs et de textures. 

Wilde, transluzente Strähnen setzen fesselnde Kontraste 

aus Farbe und Textur. 

Cabellos en movimiento, translúcidos y rebeldes crean 

contrastes cautivadores de color y textura. 

Hair: Eric Zemmour, Coiffeur Ambassadeur L’Oréal Professionnel 

Photo: Stéphane Gagnard 

Make-up: Laurie Feligioni 

Styling: Your’s Monaco 

Products: L’Oréal Professionnel, 

Babyliss Pro & Mizutani Scissors 

video 

video 

ERIC ZEMMOUR

hairtrends 

< > 

Hair & Styling: Anne Veck 

Photo: Desmond Murray 

Make-up: Scarlet Cedano

hairtrends 

< > 

Art Direction & Hair: Danny Pato 

Photo: Mara Sommer 

Make-up: Kiekie Stanners 

Special FX Make-up: Luana Millar 

Styling: Danny Pato & Rachel Morton 

Products: Davines

hairtrends 

DISCOVER MORE... 

IN OUR HAIR GALLERY 

ESTETICA CONTINUA! 

GUARDA L’HAIRGALLERY 

ESTETICA HAIR, ENCORE PLUS 

AVEC SA GALERIE D’IMAGES 

ENTDECKE MEHR… 

IN UNSERER HAARGALERIE 

DESCUBRE MÁS… 

EN NUESTRA HAIR GALLERY 

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prospecial color 

ARTISTIC 

ALTERNATIVES 

Marie Scarano 

Never before has the hair color market been so diversified. Estetica 

asked the experts about the latest trends and techniques. 

“IT’S ALWAYS BEST TO START AT THE 

BEGINNING” 

This is the advice Glenda, the Good Witch of the North, 

gives to Dorothy as she sets out on her journey through 

a land of extraordinary colors. And it’s the initial advice 

our experts offer: the consultation! Marilyn Vendittelli, 

co-owner of INdustry Hair and Esthetics Salon in Ontario, 

Canada, recommends, “The consultation is the most 

important part of the service! It’s where you communicate, 

you listen and you build trust! Hear what the client is 

saying…listen to her thoughts and ideas before giving 

your thoughts and ideas. Be real! Don’t over promise 

and remember it’s OK to say ‘no’, or ‘in time we can 

make this happen’ or even ‘you can’t have this because it 

will compromise your hair’.” 

Michael Haase, owner of PlatinumBlack Salon in Los 

Angeles, adds,“Taking the time to read the hair properly 

for tone is something you share with your client so she can 

understand your ability to make her hair look even better than 

it already does. Your expertise in seeing tonal value is key.” 

Wella Professionals 

E74

“Bronde has a 

universal appeal 

since it sits right in 

the middle of the hair 

color spectrum!” 

George Papanikolas, 

Matrix Celebrity Stylist 

Lisap 

75E

prospecial color 

BETTER BLONDING 

Time was, there was a range of ashes, baby, and platinum 

and not much more. Now blonde has become the colorist’s 

playground. “The variety is fantastic, especially on the same 

head! Monotone in any color to me is boring. All my clients get 

a custom color, perhaps a base, highs, lows and multi tone. 

Once the whole look is created it’s a beautiful head of hair,” 

says Haase. “Blondes come in so many tones and variations: 

highlights or full colors or both! It can be fun to change the 

tone after your highlights/colour is done by simply adding a 

toner (same level of colour or darker) to change the intensity / 

tonality or to add a little more depth!” observes Vendittelli. 

How to find the right blonde for you? Clairol Professional 

Shimmer Lights Ambassador Christine Symonds recommends 

looking at your vein color. “If your veins are more blue/green, 

then you’re warm tone. If your veins are more purple/blue, then 

you’re probably cool tone. If your veins appear undistinguishable, 

then you most likely have a neutral undertone,” she says. 

More good news is that nearly anyone can enjoy some 

shade of blonde thanks to product innovations. Josie Vilay 

(@josievilay), Schwarzkopf Professional USA Digital Artistic 

Team Member, comments, “What I love about the 

Schwarzkopt BLONDME light range is that you can achieve 

any shade of blonde your guest desires! The BLONDME light 

range isn’t just for bright blonde but also amazing for darker 

levels, to achieve rich creamy caramel warm tones.” 

Kamie Crawford, model, TV Host and former Miss Teen USA, 

known for her blonde highlights shares, “I love the Wella 

Professionals Blondor Multi-Blonde Lightening Powder 

as it gives me controlled and reliable lightening and the 

results are perfect every time.” 

“Bright colours are great as 

they have the intensity at 

first, then usually fade to 

pastel! – Marilyn Vendittelli 

a lot of work and time. In my salon our prices begin at 

$300.00 for creative color.” Instead, if a client needs to bolster 

their courage before taking a bungee jump into a complex 

professional color service, he or she can always take a quick 

trip to Oz thanks to Wella colorcharm PAINTS Semi- 

Permanent Hair Color. WIth 20 bright shades of intermixable 

colors inclusive of COLORINVENT Technology to choose 

from, these colors are easy to use straight from the tube 

whenever inspiration hits. Then we should talk about color 

care and making the most of your color service until your 

next appointment... but that will be for another time! 

Paul Mitchell 

B&W OR TECHNICOLOR? 

Vendittelli also observes, “Since Covid-19... Grey hair has 

made a comeback! So many people have such beautiful 

grey and with the right products in the salon and at home 

it can radiate just like coloured hair!” Her go-to product 

is Goldwell Conditioning Toners, as they not only help 

tone away yellow but also help to condition the hair! 

When it comes to mermaid pastels or brighter colors and 

playing with color blocking and designs, Michael Haase makes 

and observation that must not go unheeded. “In most cases 

the pastels and what we might call mermaid colors take 

E76

PRAVANA’s Digital 

Purple Palette: three new 

cooler tone purple shades 

from the ChromaSilk 

VIVIDS collection for 

hair levels 8+. 

Pravana 

77E

prointerview 

IN EXCLUSIVE: 

ANGUS 

MITCHELL 

Gary Kelly 

This May, Team Estetica 

caught up with Angus 

Mitchell (right), Co-Owner 

of John Paul Mitchell 

Systems, at the 

brand’s Together event 

in Rome, Italy. 

At John Paul Michell Systems’ recent 

Together event in the Italian capital, 

we were delighted to have the 

opportunity to talk to Co-Owner, Angus 

Mitchell, about the brand’s current 

strategies, its future plans and its take 

on some pivotal issues impacting our 

industry, including technology, education 

and, of course, the big talking-point of 

the moment, sustainability. 

The world is an unpredictable place 

at the moment. As a company, what 

is Paul Mitchell doing to reduce the 

impact of these uncertainties? 

Our commitment to the industry is 

unwavering. JP entered JPMS in a trust 

to ensure we stay privately held and we 

have over 300 more years left! As a 

family-owned privately held company, we 

can make quick decisions in support of 

our industry while staying true to who we 

are. We believe in investing in our people 

first and encourage an immersive focused 

on positive communication, healthrelated 

frame works, self-love, and 

respect for differing perspectives. 

E78

The ‘Together’ event by JPMS 

held in Rome, Italy in May 2023. 

What are your main goals for 2023 

and in the longer term? 

Global travel and connecting with our 

people in-person are my top goals for 

2023 and the years to come. I am so 

happy to be travelling again. I missed 

inspiring and being inspired by others and 

being able to embrace our people again. 

When we can meet and learn from one 

another, we are all that much stronger 

together. We have slowed down on the 

large hair shows and are instead 

focussing more on intimate gatherings. 

So far this year, and I have visited Italy, 

Mexico, Spain, and France. My overwhelming 

feeling is that there is a hunger 

for more connectivity, as well as more 

love and joy of the JPMS culture and a 

stronger connection to the philanthropic 

commitments of our company. 

Tell us about any new product 

launches and plans to develop the 

brand. 

We have a very full calendar of exciting 

launches for 2023. The year kicked off 

with the Tea Tree Special Detox category, 

which addresses scalp problems. We 

have seen the scalp care market grow 

with an increasing focus on taking care of 

the skin on your head in the same way 

you would your face or body. This was off 

the back of a new Scalp Care category in 

our Clean Beauty brand at the end of 

2022. Also this year, we have exciting 

new developments in our color portfolio, 

with a ten minute color to cater for the 

busy lifestyles, as well as a new color 

brand which we’re certain will satisfy 

even the most adventurous stylists. 

Furthermore, we have exciting new 

developments for our Awapuhi Wild 

Ginger brand coming this summer. 

Paul Mitchell has become 

synonymous with sustainability and 

caring for people and the planet. 

What advice can you give to help 

reduce our industry’s negative effect 

on the environment? 

Just by working with John Paul Mitchell 

Systems brands you are helping to care 

for the planet. We continue to decrease 

our use of virgin plastic by transitioning 

to PCR (Post Consumer Recycled) 

packaging and have introduced refill 

pouches. We also have a new tool 

recycling program in the US with 

Homeboy Electronics Recycling. As a 

company we are focusing our efforts 

around four key pillars; reduce virgin 

plastic, reduce carbon footprint, 

sustainable and responsible sourcing and 

minimize waste to landfill. Within each of 

these pillars there are many projects and 

goals we are working on – as a company 

built on the philosophy of regenerative 

roots, we are truly proud of where we 

have come from, how much we have 

achieved and where we will get to in the 

coming years. 

Scan the QR Code to 

READ OUR FULL AND 

EXCLUSIVE INTERVIEW 

with Angus Mitchell: 

more 

more 

79E

prohair care 

EXPOSOME? 

Safe in the sun! 

Glorianna Vaschetto 

Year-round sun protection, under the sun or under the clouds. 

Exposome explains the importance of lifestyle... 

The culture of wellness has gotten us used to 

fighting the aging of our skin with vehemence. 

Especially during the summer with sun screens. 

Hair instead is difficult to protect, often neglected, 

or protected only now and then, with the excuse of 

“later I’ll get a trim to strengthen it”. However, this 

is all much more complex that it appears because 

hair should be protected year round. Estetica’s 

Glorianna Vaschetto asked Dr. Maria Teresa 

Rigione, Cosmetic and Trichological Pharmacist, 

Naturopath, and Relational Systemic Counselor 

specialized in Esthetic Psychology to explain why. 

“UV rays are part of the electromagnetic radiation coming 

from the sun. They can be divided into UVC, UVB, and UVA. 

They are fundamental for the correct functioning of the 

organism, but can also cause damage. There are also other 

Maria Teresa also 

writes her own blog 

on hair health 

E80

types of rays, like infrared, IR, which are responsible for the 

heat effect, so thermal damage to the hair structure, and Blue 

rays. The latter, associated with the emissions of electronic 

devices like smartphones, PCs, and tablets, are responsible 

for the photo-aging of the skin and hair, because they penetrate 

and are capable of generating notorious free radicals. UVB 

ray - continues Dr. Rigione - are responsible for the synthesis 

of melanin, our internal sun filter, but also immediate 

reactions like burns and erythema and on hair they have the 

power to degrade the protein that makes them up: keratin. 

UVB radiation oxidizes some of the substances that make up 

hair fibers, breaking the bonds that hold the fibers together. 

UVA rays are shorter, but are nonetheless damaging, because 

they are more penetrating. In adequate doses they induce the 

synthesis of melanin, however on hair they are responsible for 

its oxidizing degradation, and even for the appealing optical 

effect of lightening. UVB and UVA together, with unbridled 

exposure, act on hair by disassembling the amino acid that 

constitutes the framework of the hair, cystine. Once this 

structure is lost, the damage is done! 

Exposomics is a new way to study relations between 

the environment and health? How is hair involved? 

Not only UVR cause damage to our hair and skin, but an entire 

series of environmental factors to which we are exposed from 

birth (and even since our conception) do not depend on our 

genetics, but on the lifestyle that we are, voluntarily or 

involuntarily, exposed to. This series of factors is referred to 

as “exposomic” (literally “exposure” of the body), like those 

represented by: solar radiation, environmental pollution, 

tobacco smoke, inadequate nutrition, temperature, stress, lack 

of sleep. However, a series of significant factors that have not 

yet been adequately studied should not be neglected, like the 

quality of the cosmetics used over our lifetime. In the case of 

hair exposome, multiple factors combine, like smog, home 

81E

prohair care 

Photo: Drobot Dean/stock.adobe.com 

pollution, shampoo with overly aggressive surfactants or 

overly-alkaline pH, heat stress from styling tools, and chemical 

stress from repeated bleaching, permanents, straightening, 

algicide, and swimming pool chlorine. 

Why does hair lighten in the sun? 

Lightening is the result of the UV rays on the hair’s amino 

acids, on the melanin but even on the lipids, which make up 

the cuticle, and this change is irreversible. In blond hair the 

effect is highly visible and this is due to the fact that our 

natural sun filter is melanin, the natural pigment that all hair 

is made of. We have three types of melanin: pheomelanin in 

blond hair, eumelanin in dark hair, trichosiderin in red hair. 

Each one undergoes a certain degree of lightening in the sun. 

White hair is another matter, as it has lost its melanin and is 

made up of keratin. 

Keratin is degraded by UVR rays that find plenty of cystine to 

consume and will produce an even more devastating effect in 

the hair structure. It will cause it to yellow due to the increase 

of sulfur deriving from the oxidizing itself. If we then add the 

dehydrating effect of sea salt, lime, or the oxidizing effect of 

swimming pool chlorine, we can easily imagine how stressed 

our hair is when we get back from vacation. 

What are the main innovations in sun protection 

formulations for hair? 

The main problem of the products formulated with hair sun 

screens, that are not all that different from those for our skin. 

The difference lies in the application. The best technique to 

transmit a sun filter for hair is the mask, for which a processing 

time of between 15 and 30 minute allows a deeper 

penetration of the sun filter. This becomes even more 

effective if this product is massaged carefully and delicately 

through the cuticle. To respond to this need, the true innovation 

lies in the nano-emulsion formulations. 

Photo: kokliang1981/stock.adobe.com 

E82

THE MAIN ENEMIES OF OUR HAIR 

Salt dehydrates the skin and precipitates on 

the hair shaft, hardening it. 

Chlorine can bond with the keratin and 

damage it. Furthermore it can alter the 

natural melanins and pigments in the hair. 

Algicides can lead to uncontrolled 

chemical reactions (for example, the toning 

of color), above all on those with light and 

bleached hair. 

Smog and particulates. These deposit on 

the hair shaft and can cause the break-up of 

chemical bonds with fragility, cutaneous 

intoxication and loss of shine 

Solar radiation increase the quantity of 

free radicals circulating and photo-oxidizing 

reactions. This determines the alteration of 

the melanin, the breaking of chemical bonds 

at the level of the shaft and a loss of 

brilliance. 

Tobacco smoke. The chemical components 

of combustion generate free radicals that 

contribute to premature hair loss due to the 

overall inflammation of the body, but also of 

the skin. Moreover, nicotine is a powerful 

vasoconstrictor that reduces the arrival of 

blood, and therefore nutrients, to the hair. 

Stress determines the increase of the 

immune response that also causes the 

inflammation of the skin and hair, with the 

reduction of the energy supply (less 

glycolysis) to the hair bulb that enters into a 

premature telogen phase to protect itself 

from inadequate nutrition. 

Inadequate cosmetics. The use of overly 

aggressive surfactants with a pH that is too 

alkaline deprives the scalp and hair of their 

naturally protective lipidic content 

Aggressive decoloration accelerates all 

the processes that impoverish hair, exposing 

the cuticle and the cortex to lipid loss 

Even in small doses, the damage of 

esposome on hair causes structural 

modifications, even without intervening 

on S-S bridges, weakening them, above 

all in combination with fine 

particulates. Decolored hair is also 

much more sensitive to these reactions 

to the degradation of the keratin. This is 

why, for a true prevention, it is important 

to consider all the factors that 

contribute to the well-being of the 

scalp and hair, and in general, of our 

health. 

A recent study carried out at the galenical and cosmetics 

laboratory of the Universitè Aix-Marseille, suggests that a 

nano-particle type of formulation can increase protection 

from the sun for some organic filters. In this way it is possible 

to reduce the quantity of the filter used to obtain a specific 

SPF, while maintaining its effectiveness. 

We can opt for pre -or post -sun exposure products strictly 

formulated with classic filters (like benzophenone, phenylbenzimidazole 

sulfonic acid, butyl methoxydiben- zoylmethane, 

octyl dimethyl para-aminobenzoic acid PABA) which 

protect our hair from excessive oxidation from sunshine, or 

choosing one of these with an oil base with a high content of 

linoleic acid. This unsaturated fatty acid is capable of forming 

a protective spiral on the shaft (polymerization) and integrate 

the external lipidic protection of the cuticle. 

Learn more about products 

that can help you pamper 

your hair here! 

more 

more 

83E

probrands 

When it comes to color, 

pros need to keep up with 

all the latest innovations 

to achieve the precise results 

that you envisioned. 

1. LISAP 

Lisap offers a complete range of 

professional color products, like 

Lisaplex Xtreme – Direct Color 

and Lisaplex Filter Color. Find 

out more at www.shoplisap.com. 

6. SCHWARZKOPF 

tbh – true beautiful honest – is the brand’s 

first multidimensional permanent hair color 

that creates authentic looking shimmering 

powder tones. Authenticity is more than a 

trend – it’s a lifestyle! 

9. WELLA PROFESSIONALS 

Color Fresh Create ammonia-free hair 

color provides a complete semi-permanent 

expressive palette. The intermixability of 

12 vibrant shades and 3 additives results in 

tones that last up to 20 washes. 

2. PAUL MITCHELL 

The Nearly Demi Nudes new gold violet 

shades create soft, nude hues, from 

effervescent champagne to refined taupe. 

The collection offers 55+ standard shades, 

flash toners, metallics, and clear. 

3. SCHWARZKOPF ® 

Goodbye Yellow and Goodbye Orange 

Neutralizing Bonding Washes make it 

possible to neutralize yellow tones in 

blonde hair and unwanted orange and red 

undertones in darker bases while gently 

cleansing hair. 

4. SCHWARZKOPF ® 

BLONDEME Base Breaker allows a soft 

transition between pre-lightened hair and 

virgin re-growth, while minimizing breakage. 

Available in Soft Cool, Cool and Extra Cool, 

BLONDME Base Breaker achieves the optimal 

blend between virgin hair and lightened hair 

for illuminated, natural-looking blonde. 


With Wella colorcharm PAINTS offer 

20 intermixable semi-permanent shades 

of creative hair color so you can express 

yourself like a true artist. 

7. PRAVANA 

ChromaSilk VIVIDS collection is semipermanent, 

non-oxidative hair color that is 

designed to be used without developer. The 

perfect hair color for your boldest looks. 

8. GOLDWELL 

The Elumen range guarantees long-lasting 

color while repairing hair. Now the new Key 

Lime formula using Elumen AB@9, GK@all, 

and TQ@all keeps your clients on the cutting 

edge of Summer 2023 fashions. 

Recommended by 

LG CHI COLOR MASTER 

FACTORY 

LG CHI Color Master Factory by 

Farouk Systems, Inc. is a color 

customization system designed 

to take in-salon hair coloring 

into the digital age. The is 

invaluable tool has a calibrated 

scale that is super accurate and 

just requires you to pick how 

many grams of color is needed. 


Wella Professionals Blondor 

can change or adjust the tone of 

hair after a lightening service. 

See how to use it to reduce and 

neutralize warm tones or add 

the tones you want. 

11. MOROCCANOIL ® 

The new Moroccanoil Professional Haircolor 

Collection is a complete portfolio of permanent, 

demi-permanent haircolor, and lighteners 

featuring the brand’s proprietary ProArginine + 

ArganID ® System. 

Scan the 

QR Code to 

discover more 

about CHI 

E84

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proweb choice 

esteticamagazine.us 

Tips & trends from the web 

Take some cues from some of these stories on our 

esteticamagazine website! Everything you need to 

know – from trends, industry news, and salon 

managment, using the QR Codes! 

Marie Scarano 

PROFESSIONAL TIPS 

Back Room Blues from the 

Eufora business Team 

CHARITY 

City of Hope Honors 

Farouk Shami 

E86

DESIGN 

The New industrial style 

in the salon 

The design of your salon sends a message to 

your clients. And this industrial style can convey 

a sense of sophistication, attracting a savvy 

demographic of clients to your business. 

TRENDS 

Over 60 style: 

5 women who inspire us 

They’re not getting older, they’re getting better. 

When it comes to style, there’s no substitute 

for self-confidence and life experience, no matter 

what your age. These women prove it! 

@helenmirren 

Foto brutte e in bassa risoluzione 

Photo: Daisuke Shima 

@iris.apfel 

INSPIRATION 

Summer 2023 Hair Trends: 

the coolest looks 

This season’s trends include something for 

everyone. Something old, something new, 

updates of classics with nostalgic looks reviving 

the 90’s. Keep on the cutting edge of fashion. 

EDUCATION 

Wahl Barber Academy 

opening in Chicago 

Now there is another great place to start out on 

a new career or bolster an existing one with 

some of the absolute best in the business. 

Check out this great new learning opportunity! 

@_shanhair_ 

@the_bob_haircut 

87E

proevents 

ABS 

An exciting and powerful force, the 2023 near the Donald E. Stephens Convention 

America’s Beauty Show ABS), the inperson 

event the entire professional were packed with happy guests. 

Center, home of America’s Beauty Show, 

beauty industry loves, hit record “The energy and excitement at the event 

attendance numbers with 21,000+ unique were truly inspiring, and it’s clear that the 

attendees, 400+ exhibiting brands, future is bright in the beauty industry when 

offering 300+ classes, and experiences we come together and stick together,” said 

including the ABS Global Image Awards Frank P. Fulco, CEO of America’s Beauty 

special evening event and party. 

Show. “Our 100th Show was the largest in 

FOCUS 

The Makeup Show co-located with ABS our history, and we couldn’t have done it 

and hosted makeup and skincare brands, without the support of the professional 

as well as in-depth education and demo beauty community. It was beautiful to see so 

sessions. The CIDESCO Skincare Academy many people from all corners of the industry 

hailed advanced esthetics education with celebrating and connecting,” said Fulco. 

educators from around the world. 

Cosmetologists Chicago, the non-profit PLANS FOR NEXT YEAR! 

organization that owns and produces The forthcoming event will be bigger and 

America’s Beauty Show, for 100 years has better than ever and, as always, the venue 

ON 

created the show licensed beauty for the Global Images Awards, Beauty 

professionals love. 

Changes Lives, and other special awards 

The America’s Beauty Show exhibit floor celebrating iconic leaders who performed 

industry excellence 

Marie Scarano 

The 2023 America’s Beauty Show, the in-person event the entire 

professional beauty industry loves, hit record attendance numbers with 

21,000+ unique attendees, 400+ exhibiting brands. 

was completely re-imagined with dynamic 

and interactive pavilions throughout the 

sold-out exhibit campus. The Runway and 

the Salon Innovation Stage showcased 

high-fashion presentations, dynamic 

panels, and world-class inspiration. The 

Rosemont, IL location offered dynamic 

entertainment, top dining options, 

shopping and more. Hotels and restaurants 

extraordinary service to the industry, Tickets 

are on sale now for the 2024 America’s 

Beauty Show, April 20th, 21st and 22nd, 

2024, Rosemont, IL. Get ready for even more 

excellence, education, and excitement! 

For additional questions, email info@ 

americasbeautyshow.com or call 800- 

648-2505. 

E88

See the 

special awards 

coverage 

here! 

89E

proevents 

IHA 

2023 

Sergi Bancells 

An incredible night of 

inspiration & creativity: 

1,600 hairdressers 

from around the 

world attended the 

International Hairdressing 

Awards 2023. 

1,600 professionals from 30 countries 

gathered in Palma de Mallorca, 

Spain, for the sensational International 

Hairdressing Awards 2023. 

This awe-inspiring competition has 

firmly established itself as a cornerstone 

of our industry since it was 

launched in 2019. Held at the Palau 

de Congressos de Palma on May 

8th, the ceremony was broadcast 

live online. 

The evening unfolded to great acclaim, 

complete with the purple carpet 

– the red carpet of our industry– 

and a catwalk show with some of 

the best hairdressing teams in the 

world presenting their collections. 

The Great Night of Hairdressing 

video 

video 

Scan the QR code to 

watch the amazing 

IHA 2023 video! 

This was, of course, followed by 

the most glamorous awards ceremony. 

The prestigious International 

Hair Legend 2023 was presented 

to global hair icon Anthony Mascolo, 

recognized for his exceptional 

career. Also, British hairdresser 

Sophia Hilton was honored with 

the International Hair Influencer of 

the Year award for her significant 

impact on social media and beyond. 

This year, the Best International 

Men’s Commercial Collection award 

went to Laura Scott and Bayleigh 

Peace from Mark Leeson Salons 

(UK), while the Best International 

Women’s Commercial Collection 

went to Robert Masciave, also 

E90

IHA 2023 was graced by an 

enchanting runway show with 

the extraordinary talents of 

acclaimed hairdressing teams. 

from the United Kingdom. Enrica 

Russo, a young Italian hairdresser 

based in the UK, triumphed in the 

Best International Avant-Garde Collection 

category. Swedish hairdresser 

and make-up artist Erika Okvist 

was honored as the Best International 

Film & TV Hairdresser of the 

Year. The Mark Leeson Art Team 

from the UK was recognized as the 

International Artistic Team of the 

Year, and for the second consecutive 

year, Cos Sakkas from TONI&- 

GUY (UK) was crowned International 

Hairdresser of the Year, 

the most prestigious accolade 

in the competition. 

INSPIRATION AT ITS BEST 

The awards ceremony was 

accompanied by a captivating 

runway show presentation 

featuring distinguished 

hairdressing teams 

such as Rick Roberts (UK), 

Steven Smart (UK), Mark 

Leeson Art Team (UK), HOB 

Creative Team (UK), Carlos 

Valiente (Spain), and Antoinette 

Beenders + X-Presion (USA/ 

Spain). Additionally, prominent figures 

from the international hairdressing 

industry graced the event as 

VIP guests. The International Hairdressing 

Awards is an independent 

company founded by hairdressing 

icon Mikel Luzea, supported since 

the beginning from a main sponsor 

of international relevance that believes 

in IHA’s message and mission, 

Revlon Professional. Also, Estetica 

Magazine acts as global media partner 

and The Hair MBA and Salón 

Look Madrid as sponsors. 

91E

proevents 

Premiere 

Orlando 

If Premiere Orlando 2023 was any 

indication, it looks like the pro beauty 

world is back to business with 

great opportunities for success. Salon 

and spa owners, artists, and 

other industry professionals from 

around the world came to Orlando, 

Florida, in early June to learn, buy, 

test, network, meet and greet - and 

get inspired. This was a high energy 

event with nonstop activity and visual 

delights at every turn. 

In addition to the 650 educational 

classes and more than 500 exhibiting 

brands, there were pop up educational 

moments that made this a 

THE ULTIMATE BEAUTY EXPERIENCE 

There was something for every salon and spa professional at 

Premiere Orlando, a trade show “event” that is considered 

one of the most exciting in the industry. 

E92

video 

See more about 

Premiere Orlando 

here. 

video 

fantastic experience for all who 

braved the warm spring weather. 

Thousands of artists came to the 

Orange County Convention Center 

to learn the latest in hair color, 

shape, texture, extensions, updos, 

bridal silhouettes, hair loss solutions, 

and wigs and weaves; as 

well as barbering trends, beard 

sculpting, make up designs, social 

media updates, skin care techniques, 

nail art, lash building, business, 

sustainability and all the 

things necessary to succeed in the 

beauty space. 

HIGHLIGHTS GALORE 

This year the Main Stage was at 

one end of the show floor while the 

competition space (for hair, nails, 

makeup and barbering skills) was 

at the opposite end making both 

experiences easily accessible to all 

attendees. Noted presentations 

from the stage, the floor and classrooms 

included top training from 

key educators at Farouk, Ulta, Paul 

Mitchell, Olaplex, Moroccanoil, Oya, 

Pravana, Keratin Complex, Matrix, 

Andis, Amika, American Crew, 

Kenra and Sunlight among others. 

Industry stars were everywhere 

including Stephen Moody, Sonya 

Dove, Sam Villa, Guy Tang and 

Chrystofer Benson. There was even 

a Jan Arnold sighting! 

A highlight of Premiere was the 

“Leading Legends” presentation 

featuring industry icons Sam Villa, 

Candy Shaw, Tracey Hughes and 

Antoinette Beenders who inspired 

with business advice in addition to 

empowering lessons on how to 

build and grow a business while 

balancing work life with lifestyle. 

Brand executives took a break from 

the show to enjoy their own copy of 

the recently restyled Estetica. 

93E

pro brand news 

Make Summer 

a Success 

Now that summer’s here, the potential for salon growth soars. 

Make the most of the busy season with Fresha’s five-step checklist. 

With vacations booked and schedules packed, people will be 

looking to update their looks and get treatments they weren’t 

able to book or didn’t need during the colder months. They’re 

also more likely to book at all hours, and will appreciate the 

option to do that on the go. To leverage all this additional 

business, preparation is key. Explore our five-step checklist to 

make this summer your most successful one yet. 

1. TAKE BOOKINGS ONLINE 

Make sure clients can easily find you and book online, no 

matter the time of day. Using a platform like Fresha lets 

clients make their own bookings and then manage those 

appointments online, 24/7. They can see all your services 

and add-ons, choose a time that works for them, and then 

make changes if they need to, all in one place. Clients can 

even save their card details for a smooth checkout experience. 

Best of all? You can add a “Book Now” button to your social 

media accounts and website, linking straight to your online 

calendar. 

2. LAUNCH SUMMER PACKAGES VIA TEXT 

Your clients are likely devoting more time to self care in the 

summer. So, finding ways to get them to spend that time in 

your salon is key. Create irresistible summer packages, like a 

beach-ready highlights and hydrating mask combo, to attract 

clients and introduce some of your services that might be 

new to them. Text messages have an extremely high open rate 

compared to other outreach methods, so you can capitalize 

on that and promote deals to your clients, on-the-go. Just be 

sure to do this sparingly so your clients don’t feel like you’re 

contacting them too often. 

3. OFFER TRENDING SUMMER STYLES 

From sun-kissed hair color to creative nail art, summer always 

brings a new wave of beauty trends. Stay ahead of the curve 

by following leading online publications and top beauty 

influencers online and on social media. Then, add the 

summer trends you think will resonate most with your clients 

to your service list; summer is the time to get them booking 

those sought-after looks, and they’ll love getting ahead of the 

curve with you. 

4. PROTECT YOUR BUSINESS WITH DEPOSITS 

While the warmer weather tends to attract new clients, their 

busier schedules can also increase the risk of no-shows. 

Mitigate this by taking deposits based on service value right 

when clients book. Set up a cancellation policy that works 

for you and ensure it’s clearly communicated during booking, 

covering potential revenue loss and gaps in your schedule. 

This feature has helped Fresha partner salons decrease their 

no-shows by 89%. 

5. GET YOUR STAFF SUMMER RUSH-READY 

During this busy season, empower your team to manage their 

time seamlessly with an online booking platform like Fresha. 

Enable instant notifications to keep your team updated on 

appointment changes, what they’ve got coming up, and 

where there are gaps in their schedules. Then, keep track of 

E94

their performance with reporting tools so you can give your 

team feedback and reward them for their hard work. 

FRESHA: YOUR SECRET WEAPON FOR WINNING THIS 

SUMMER 

Fresha gives you all the tools you need to create impactful 

summer marketing campaigns for both new and existing 

clients. It also protects your business from no-shows, and 

helps you manage your appointments and staff with ease 

through the summer rush. All from one subscription-free 

platform, built to help salons succeed. 

Join the world’s 

#1 booking platform for 

salons now for free 

at fresha.com 

and make summer 2023 

a success. 

95E

Join the world’s #1 booking 

software for salons. 

Zero subscriptions. 

Unlimited possibilities. 

Scheduling. Payments. Marketing. 

All within one platform. 

Subscription-free. 

Join Fresha today 

fresha.com/business


Estetica USA Edition, n. 148 - Since 1993 - N.2 Summer 2023 

Index of Advertisers 

ESTETICA ITALIA 

EDIZIONI ESAV 

Via Cavour, 50 

10123 Torino (Italy) 

Tel.: +39 011 83921111 

Fax: +39 011 8125661 

www.estetica.it 

WEST COAST SALES REP. 

Marlena DuRon 

1564 Seabridge Lane, 

Oxnard, CA 93035 (USA) 

Tel. + 1 3104153360 

marlenaduron@gmail.com 

Denman Brush www.denmanbrushus.com 24 

Farouk Systems Inc. www.chi.com FC/01 

Fresha www.fresha.com 94/96 

Ga.Ma Srl www.gamaprofessional.com 04 

Kerasilk www.kerasilk.com 02 

OMC www.omchairworld.com OBC 


SUSTAINABILITY 

In products, salons, 

& the community 

COVER STORY 

Inspired by Nature, 

made possible by Lisap 

RESTYLING 

From printed page to 

digital interactivity 

Estetica USA “ISSN 2239-7213” (USPS # 12220) is published quarterly for $ 49.00 per year by EDIZIONI ESAV SRL- Via Cavour 50, 10123 Torino. 

Distributed in the USA by Tri State Magazine NY, Inc, 1209 Oakpoint Ave, Bronx, NY 10474 POSTMASTER: 

Send address changes to Estetica USA c/o Tri State Magazine NY, Inc, 1209 Oakpoint Ave, Bronx, NY 10474 

Registration n. 435 of 7.4.49, Turin Law Court. All rights reserved. Reproduction in whole or in part of texts or photography is prohibited. Manuscripts, photographs and art are 

selected at the discretion of the publi sher free of charge (advertising exclu ded). Whether published or not, no material will be returned and remains the property of the publishing 

house, which may make use of it as seen fit. This may include the withdrawal of publication rights to other publishing houses. Estetica requires exclusive publication rights in the 

hairdressing sector for all photography submitted which must not therefore be offered for publication to other magazines in the hairdressing trade or industry. 

ERRATA CORRIGE 

The credits of the 

cover of Estetica USA 

Spring 1-23, displayed 

the hairdresser’s 

name misspelled. 

The correct name is: 

Liza Espinoza Achurra @ 

Modaliza2 

Notice to subscribers (Art. 13 of EU Regulation 679/2016) 

Pursuant to Art.13 of EU Regulation 679/2016, our company will proceed with the processing of the personal data you provide in compliance with current laws in force concerning 

the protection of the processing of personal data and in keeping with the obligations and guarantees of the legal, contractual, and regulatory standards. Subscription information 

may be known only bny subjects specifically authorised and instructed by our Company and by third parties subjects authorised to carry out the orginasational and economic 

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by law or without explicit consent; they will be stored for teh purpose of sending our publications and for the time nece ssary to complete the purposes of professional updating 

for which the same information was collected. 

Data process controller is the company Edizioni Esav S.r.l. - Via Cavour 50, 10123 Turin. 

The person whose information was processed may, at any time, exercise the rights established by the EU Regulation (Art. 15 Right to access; 

Art.16 Correction; Art. 17 Cancellation) by writing to Edizioni Esav - edizioniesav@pec.it. 

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SAVE THE DATE 

SEPT 9-11 2023 

PRESENTS 

HAIRWORLD 

WORLD CUP 

SEPT. 9-11 PARIS 2023 

OMC PLATINUM SPONSORS 

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ESTETICA Magazine USA (2/2023)

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