Estetica Magazine UK (2/2023)

UK EDITION 

ON THE ROAD 

A Trip Around the 

Best Industry Events 

BLENDING BLONDES 

Basic Hair Colour 

No Longer Exists! 

SUPERFOODS 

For Stronger and 

Healthier Hair

DISCOVER YOUR NEW 

HAIR RITUAL EXPERIENCE. 

THE POWER OF EXCLUSIVE AND PERSONALIZED 

HAND-CRAFTED IN-SALON RITUALS. 

CONSCIOUS HAIR BEAUTY: 

CLEAN, VEGAN & SUSTAINABLE

To find out more or to become a 

Revlon Professional stockist contact us on 

020 7391 7440 (UK) or +353 (0)1886 9313 (IE). 

Order online at revlonproshop.com or browse at 

revlonprofessional.com

Visit MoroccanoilProfessionals.com to learn more. @MoroccanoilPro #MoroccanoilColor #MOColor

NEW 

CARE-INFUSED 

HAIR COLOR 

Moroccanoil Professional Haircolor Collection 

Discover a complete range of care-infused color, featuring Moroccanoil’s proprietary 

ProArginine+ ArganID system, delivering long-lasting results with intense shine. 

64% 

increase 

in shine * 96% 

of clients 

experience overall 

scalp comfort ** 9+ 

weeks of 

salon-vibrant 

color *** 56% 

more conditioned 

and manageable 

hair **** 

*Average shine achieved based on shade selection. **Based on color services performed on 45 clients. 

*** Based on an average of 3 hair washes per week. ****Average conditioning benefits achieved based on shade selection. 

DISCOVER MORE

With interchangeable patterned sleeves for creative stylists 

divapro.co.uk

haireditorial 

Bring out the best of your talent 

and let your creativity shine. 

Across the hairdressing industry, Summer is a season of celebration for 

some, but of great anticipation for others. The reason for this is that we 

are very fortunate to have so many opportunities to participate in several 

highly prestigious competitions covering all aspects of hairdressing 

- from cut and colour, through to design, education, business and so much 

more. In recent weeks, TeamEstetica has been fortunate to have been part 

of some truly amazing hair experiences. They include the Wella 

Destination event in Gran Canaria, which also incorporated the 

spectacular International Trend Vision Awards celebration. Then there 

was the Revlon Professional Front Row event in Majorca, which 

coincided with the International Hairdressing Awards show. We are also 

eagerly anticipating the UK finals of Kao Salons’ Global Creative Awards 

UK & Ireland Finals, which are taking place in July in London, the 

winners from which will be finalists at the international event to be held 

in Chicago (USA) this September. Along with my Estetica colleagues in 

other countries around the world, I am privileged to be invited to judge 

many hairdressing competition of this kind. We are always astounded 

and extremely impressed by the talent, energy, commitment and 

enthusiasm that goes into each and every entry, as competitors strive to 

convey their creative inspiration through their best technical work. 

However, the judging process will inevitably leave one competitor feeling 

ecstatic and everyone else feeling considerably less so. Having said that, 

the journey itself always turns out to be an extremely positive one and 

being part of such an amazing experience always outweighs the negativity 

of not being crowned winner! 

Gary Kelly 

Editor-in-Chief 

05E

DISCOVER 

ESTETICAEXPORT.COM 

A new digital way to enhance 

international business is 

now available! 

An editorial and digital 

service supporting hair & beauty 

product manufacturers entering 

new international markets. 

JOIN US TODAY! 

www.esteticaexport.com

In this issue: 

ESTETICA 

THE HAIR MAGAZINE 

esteticamagazine.com 

N. 147 

02/2023 

Cover Image 

Hair by HOB Creative Team: 

Akin Konizi, Jake Unger, 

Nestor Sanchez 

Photo: Jake Unger 

Make-up: Kom and Shay 

HAIR editorial Bring Out the Best... in You! 05 

runways Spring/Summer 2023 08 

film Rediscover Barbie 12 

direction Blending Blondes 14 

focus Llongueras Forever 20 

trends Total Spectrum of Hair Expertise 25 

PRO interview In Exclusive: Angus Mitchell 74 

online Fellowship: The Knowledge 76 

ingredients Superfoods & Your Hair 78 

experience ITVA at Destination 2023 80 

events Front Row Summit in Majorca 82 

show International Hairdressing Awards 84 

networking The Hub 2023 86 

$ 

CONTACTS 

Head Office: 

Edizioni ESAV 

via Cavour, 50 

10123 TURIN (Italy) 

estetica.uk@lineone.net 

www.esteticamagazine.com 

à 

SUBSCRIPTIONS 

e-mail: customercare@estetica.it 

6 

ONLINE 


PUBLISHER AND MANAGING DIRECTOR 

Roberto Pissimiglia 

EDITOR-IN-CHIEF 

Gary Kelly - esteticauk@lineone.net 

INTERNATIONAL EDITOR-IN-CHIEF 

Laura Castelli - l.castelli@estetica.it 

INTERNATIONAL ADVERTISING COORDINATOR 

Monica Tessari - m.tessari@estetica.it 

INTERNATIONAL COORDINATOR 

Emanuela Vaser - e.vaser@estetica.it 

LAYOUT 

Manuela Artosi, Davide Cardente 

UK SALES & MARKETING MANAGER 

Luca Pissimiglia - l.pissimiglia@estetica.it 

CONTRIBUTORS 

FRANCE 

Marie Coccoluto 

ESPAÑA 

Elisabet Parra 

DEUTSCHE AUSGABE 

Michaela Dee 

ITALIA 

Lucia Preziosi, Glorianna Vaschetto 

USA 

Marie Scarano 

DIGITAL 

Erica Balduini, Erika Marchese, 

Stefania Rao

haircatwalks 

FIZZY 

spring 

summer 

2023 

FISHNET 

Thom Browne 

E08

IDEAS CAUGHT IN THE WEB OF 

CREATIVITY AND TRANSFORMED 

INTO THE NEXT TREND. DO YOU 

REALLY NEED TO BE WEARING 

A DRESS? TRY ASKING THAT 

FISHERMAN OVER THERE! 

Irene Luft 

Naeem Khan 

Istituto Marangoni Challenge 

Marant 

Khanbogd caschmere 

Chloe 

GCDS 

Chloe 

Balmain 

Jmp the label 

Elisabetta Franchi 

Watch the Balmain show: 

you might net yourself 

a work of art... 

video 

video 

09E

haircatwalks 

spring 

summer 


Moschino 

ON THE 

BEACH 

E10

Jmp the label 

WHO WOULD HAVE GUESSED IT? 

FOR DECADES WE’VE OBSERVED 

OUR KIDS PLAYING ON THE 

BEACH WITH THEIR INFLATABLES 

- WELL NOW IT’S THEIR TURN TO 

SIT THERE AND WATCH US! 

Destination Colombia 

Origins of Oceans Moschino 

Poca Poca 

Ottolinger 

Raisa Vanessa 

Leonard 

Beach Bunny 

Moschino 

Don’t miss out on the 

Moschino cartwalk show: 

just scan the QR Code! 

video 

Moschino 

video 

11E

hairfilm 

REDISCOVER 

BARBIE 

Daniela Giambrone 

STELLAR CAST, INDIE DIRECTOR, OSCAR-WINNING COSTUMES - BARBIE IS ON 

HER WAY IN A FILM THAT WILL REVEAL A DIFFERENT SIDE TO HER PERSONA! 

E12

CHEWING BUBBLEGUM and with her Californian 

gold locks flowing behind her, all appears as one would 

expect - at least as far as the trailer is concerned. Directed 

by Greta Gerwig, the film itself will hold some expected 

surprises for anyone who thinks they’d alread figured 

out the plot line. Forget the clichés of perfect hair 

and athlethic, impossible-to-achieve physiques, because 

Barbie, played by Margot Robbie, and Ken, played by 

Ryan Gosling are trailblazers for irony, intellgence and 

learned quotations that will seduce the intellect of even 

the most critical film buff. The glam side is entrusted 

to a super cast – Dua Lipa, Helen Mirren, transgender 

supermodel Hari Nef among others – along with 

impeccable make-up, wigs and costumes by Jacqueline 

Durran, a Hollywood icon with two Academy Awards 

to her name. In cinemas from July 20. 

video 

video 

13E

hairdirection 

Royal Treatment by CHI Collection 

Hair: Mego Ayvazian and assistance from Lorena Guevara / 

Photos: Mohammed Ghanayem / Makeup: Jannette Marin and 

Ashley Reyna / Styling: Alexandra Cohen 

BLENDING 

BLONDES 

E14

■ ROYAL TREATMENT, INDEED! The topknot 

on the facing page is definitely in a 

class of its own. The perfection of this 

styling makes it fit for a queen! The 

multi-dimensional blonde ranges from 

dark ash to platinum. Mego Ayvazian 

&Lorena Guevara @ CHI, USA/UK 

Hair, Makeup, Styling, Photo: Michael Haase 

@ Platinumblack a Michael Haase Salon 

BASIC BLONDE 

DOESN’T EXIST! 

THERE’S A MYRIAD 

OF NUANCES & 

TECHNIQUES FOR 

A TOTALLY 

CUSTOMIZED LOOK 

THIS SUMMER. 

Gary Kelly & Marie Scarano 

▲ SIMPLY CONTEMPORARY “New 

blondes are all the rage, getting away 

from the swimmers of the sea from 

mermaids and unicorns and becoming 

“real” girls again. From frosty and 

creamy full heads of lightness to shades 

of summer and toast for the more 

elegant on the planet. If you’re doing a 

1000 baby lights you’re working too 

hard. You might as well just colour the 

head and prepare for the “wow” as it 

echoes through the land of fashion.” 

Michael Haase @Platinum Black, USA 

◆ SUN-KISSED BALAYAGE. “For summer, 

it’s all about sun kissed, golden toned 

blondes. Warm blonde tones that 

instantly add warmth to the complexion. 

My image showcases this trend perfectly 

and adds a glow to the model’s 

complexion. Paired with textured waves, 

this is the ultimate summer hair look.The 

best way to create the look is by adding 

sunkissed blonde balayage and highlights 

to the hair and toning to create a seamless 

blonde. Always use a product like 

Schwarzkopf Fibreplex to keep the hair 

in the best condition possible during the 

colour process.” Diana Carson (UK) 

● MUTED BALAYAGE. “This image is 

without a doubt one of my favourites 

from this collection, it is absolutely 

a trending summer look and really 

show-cases the salon trends that 

clients ask for and hope to achieve 

for their hair. Although not a typical 

summer blonde, this muted balayage 

is a look that is very much wearable, 

not over powering and that can be 

maintained easily with the addition of 

a stretched root.” Seung ki Baek (UK) 

▲ 

◆ 

Hair: Diana Carson, Consultant Designer and Artistic Team Member at Rainbow Room International Photo: Chris 

Bulezuik / Make-up: MV Makeup / Stylist: Detroit Law 

Hair: Seung ki Baek and the RUSH Artistic Team / Make-up: Lan Nguyen-Grealis / Clothes Stylist: Robert 

Morrison / Photo: Jack Eames 

● 

15E

hairdirection 

Hair: Ria Kulik, The HairBank, Urmston, Manchester @riak_hair 

Hair Creation: Dan Spiller, Sevda Durukan & Alberto Di Domenico / Creative Direction: Bruno Marc 

Giamattei / Creative Assistance: Valentina Malta & Gregory Mastrostefano / Make-up: Katie Moore / 

Styling: Ellen Spiller / Photo: Jamie Blanshard Products: JOICO 

■ 

■ SUN KISSED CURLS. Summer 2023 is truly 

the season of blondes – all shades, tones 

and techniques which help us take the client 

to their requested colour. This gorgeous 

golden blonde resonates with all things 

summer – giving a real sun kissed look that 

is much sought after by clients of all ages. 

Although working with a global application, 

I also worked in another two to three 

shades of blonde throughout, which added 

more dimension and gave the look a real 

multi tonal feel. Daniel Spiller (UK) 

▲ BARBIE BLONDE. “I’m loving the new 

Barbie blonde that is coming back on trend. 

To me I feel that the cool ashes and heavily 

toned blondes are facing out now, and 

clients are wanting to move towards more 

brighter and fresh blondes again. The new 

Barbie movie is a big inspiration and 

nostalgic for me. All I wanted when I was 

younger was long, golden blonde hair 

reflecting in the sunlight. These brighter, 

warmer tones of blonde are everything I 

love about a blonde – eye-catching, luscious 

and conditioned.” Ria Kulik (UK) 

Hair: . KH Hair - Helen Stilwell, Millee Rowlson, Amelia Krasinski, Laura Howland / 

Photo: Deborah Selwood / Make-up: Cristina Lazzarotto 

◆ 

▲ 

◆ GO FOR GOLD!. This beautiful combination 

of layered freehand blonde highlights 

and gorgeous deep textured curls is a 

winner in every respect. For the team at 

KH Hair in Arnold, Nottinghamshire, it 

scooped them the top prize of Image of 

the Year at the group’s annual celebration 

evening in which they all showcased their 

individual and team achievements over 

the past 12 months. KH Hair (UK) 

● CAPTIVATING INFINITY .“This captivating 

multi-shade blonde-on-blonde look (facing 

page) is from Infinity, my new hair collection 

that combines contemporaneity and 

classicism. The looks have been simply 

created by adapting the past and the 

future, using very intricate techniques 

that can be repeated over and over. 

Defining style and modernism, the hair 

becomes three-dimensional by creating 

layers of multi-texture merged with 

multi-coloured looks. Simple, yet 

eye-catching. A sign for the future of the 

youth of today.” Angelo Seminara (UK)

● 

Hair Concept and Creation: Angelo Seminara / Photo: Trevor Leighton / Make up: Laura Dominique 

17E

hairdirection 

Artistic Director & Concept: Luigi Martini / Photo: Mauro Mancioppi / Hair Concept: Luigi Martini & International Creative Team / Creative Team: Andrea Galvagno, Mayla Fabbriciani, Giovanni Napolitano, Marco Orazi, Alicia Lanzi / Fashion Stylist: Luca Termine / Makeup Artist: Raffaella Tabanelli / Concept Graphics: Andrea Guerrieri 

●

● COMPLEMENTARY ELEMENTS. This is 

the whole package. Subtle yet stunning. 

We all know that yellow and purple are 

complements, but this blonde and lilac 

combo take it to another level. The cool 

shimmer on this side-parted, mid-length 

bob for a go-anywhere-do-anything 

look. The deep part and sweeping bangs 

update the straight-laced classic and opt 

for an edgier and more contemporary flair. 

Luigi Martini & the Lisap International 

Creative Team, USA/Italy 

■ 

Wella’s Signature Artists, Signature Blondes 

■ TUTTI FRUTTI. Summer is all about 

going bright blonde, but it takes the 

right product and knowledge to achieve 

the perfect blonde look. If bright blonde 

isn’t really your bag, why not add a 

touch of summery fruit to your blonde 

– like strawberry, peach, or mango – to 

keep it looking fresh? Wella’s Signature 

Artists, Signature Blondes, USA 

▲ NAKED UTOPIA. “To create this look 

I blow dried it with a medium strength 

mousse to create some volume. Once 

dried I used medium barrel tongs then 

pin curled it and left to cool. The curls 

were brushed out with a soft brush - om 

within and there is peace and harmony.” 

Melanie Tudor, UK 

◆ WARM SUMMER SANDS. Nowadays 

even someone with a naturally dark 

base can fulfill their dreams and go 

blond. This colour correction went 

without a hitch to result in this 

unique sandy, beige blond is the 

perfect balance of warm and cool 

tones for a chic blunt bob. 

Linh Phan@BESCENE & Jax 

Hovorka@FULLMETALJAXON, 

for Schwarzkopf Professional 

Hair & Creative Direction: Melanie Tudor, En Route / Photo: Micheal Young 

/ Make up: Maddie Austin / Clothes Styling: Clare Frith 

◆ 

▲ 

Hair: Linh Phan@BESCENE & Jax Hovorka@ FULLMETALJAXSON for Schwarzkopf Professional 

19E

hairfocus 

LLONGUERAS 

FOREVER 

Elisabet Parra 

THE INTERNATIONAL HAIRDRESSING GENIUS DEPARTED THIS EARTH 

IN MAY, LEAVING BEHIND AN EXTRAORDINARY CREATIVE LEGACY. 

Photo: Archivo Llongueras 

E20

THE ULTIMATE CREATIVE ICON, 

he’s the Spanish hairdressing genius who 

devised the Llongueras Method, held 

countless educational seminars and, in 

1972, opened the first unisex salon in 

Spain. Lluís Llongueras was at the forefront 

of the most important generation of 

Spanish hairdressers. Among his clients 

were the Duchess of Alba, Carmen Sevilla, 

Rocío Jurado and Lola Flores to name but a 

few. He was also sought out by Queen Sofia 

of Spain and Hollywood actresses such as 

Raquel Welch, Bianca Jagger, Angelica 

Houston and Cher, whose most famous 

look, perhaps, was in the movie Moonstruck. 

Lluís’ passing not only represents a 

great loss for our industry, but also for the 

art world at all levels. Friend and collaborator 

of personalities such as Salvador Dalí, he 

was also a renowned sculptor, painter, 

writer, poet and photographer, among 

other artistic aspects of his multifaceted 

personality. Among the many traits that 

defined him was his belief in feminism - as 

he himself declared: “I have liberated the 

hair of Spain to free its women”. He was 

always a forerunner of the feminist 

movement and in the ‘60s he was already 

advocating for equal pay in the workplace. 

“Lluís, you will always be in our hearts...” 

video 

video 

Discover the genius of Lluís 

Llongueras in this video. 

29E

oribe.com

The Gold Standard in Haircare 

40+ Global 

Beauty Awards 

2,500 

5-Star Reviews 

Undo damage with our best-selling Gold Lust collection 

@oribe #oribeobsessed

Summer 

in the salon 

looks bright

Meet the 

management 

solution for 

all seasons 

Get noticed. Get booked. Get repeats. Get organised. 

Just like 50,000 other salons. 

Scan to do the demo 

& enjoy a £25 Amazon 

voucher

COLOUR 

>>> 

FRENZY 

A total spectrum for hair, without exception 

Colori a tutto spettro, senza eccezioni 

Toutes les couleurs du spectre, sans exception 

Absolute Haarvielfalt, ohne Ausnahme 

Los colores de todo el espectro, sin excepciones 

SYMPHONY

hairtrends 

C

HAIR COLOUR knows no boundaries. It’s a medium 

through which creativity can explore new extremes thanks to skill, 

innovation and technical expertise. So let your imagination run riot 

and be inspired by our international collections. Allow yourself 

to be amazed by chromatic sensations without limits! 

HAIR COLOUR senza confini. Abilità, innovazione 

e tecnica eplorano nuovi territori. Lasciati ispirare e affascinare 

da sensazioni cromatiche senza limiti! 

HAIR COLOUR. Le moyen par lequel la créativité peut 

explorer de nouveaux territoires. Habilité, innovation, technique. 

Déchaîne ton imagination en t’inspirant des collections 

internationales. Laisse-toi surprendre par des tonalités sans limites. 

LOUR FRENZY 

HAARFARBE kennt keine Grenzen. Sie ist ein Medium 

durch die Kreativität dank Können, Innovation und Technik zu 

neuen Höhen gelangt, Lassen Sie Ihrer Fantasie freien Lauf und 

sich von unseren internationalen Looks inspirieren. Überraschende 

Farbsensationen ohne Limit! 

EL COLOR DEL CABELLO no conoce fronteras. Es un 

medio a través del cual la creatividad puede explorar nuevos extremos 

gracias a la habilidad, innovación y experiencia técnica. Deja volar 

tu imaginación e inspírate con nuestras colecciones internacionales. 

¡Déjate sorprender por sensaciones cromáticas ilimitadas! 

Hair: Antoinette Beenders & X-presion for Aveda 

Photo: Miguel Reveriego 

Make-up: Lolita Makeup 

Styling: Belén Antolín

hairtrends 

Hair: Mark Van Westerop @ 

Pro-Solo Hair Artist 

Photo: Studio IvodeKok 

Make-up: Angelique Stapelbroek 

Styling: Ed Noijons

Hair: Sarah Pavlovski 

Photo: Stephan Deneuvelaere 

Make-up: Pauline Hauck

hairtrends 

more 

Hair: Rudy Mostarda, 

Global Creative Director 

Alfaparf Milano Professional 

Photo: Stratis Kas 

Make-up: Maurizio Calabro 

Production: Extrema Hair by Rudy Mostarda 

more 

RUDY MOSTARDA

Hair: E. Thorsen, T. Dahlen, S. Lund 

Hernes, N. Beckfor @ Adam og Eva 

Photo: I. Fiskaa 

Make-up: S. S.Pedersen 

Styling: M. Fuhre

hairtrends 

Hair: Steven Smart @ Smartest73 

Photo: Jamie Blanshard 

Make-up: Debra Smart 

Styling: Ginger Ninjas

Art Direction: Giorgio Parrivecchio 

Hair: Team James 

Photo: Letizia Toscano 

Make-up: Valerio Nobili 

Styling: Federica Reali 

Products: Wella Professionals

hairtrends 

Hair: E. González & 

J. Salvador @ Makeover 

Photo: David Arnal 

Make-up: Eva Quílez 

Styling: Mikoto

Hair: Kathy Simon @ 

Mekka Academy & Studio 

Colour: K. Lusignana & V. Boily 

Photo: Camille Tellier 

Make-up : Léonie Levesque

hairtrends 

video 

< > 

Creative Direction: Jerry Del Duca & 

Marco Lamberti @ Zoih Team 

Colour Direction: Gina Rossi 

Photo: Simone Golfieri 

video 

ZOIH TEAM

hairtrends 

Hair: Mikelah-Jayde Riley 

Photo: Meiji Nguyen 

Make-up: Nadia Duca 

Styling: Juvelle Behrendorff 

Products: Joico

Set your colour creativity aflame! 

Accendi la tua creatività cromatica! 

Enflamme ta créativité chromatique ! 

Entfachen Sie Ihre Farbkreativität! 

¡Enciende tu creatividad cromática!

hairtrends 

RETROFUTURA COLLECTION 

A colour melt can be subtle, dreamy and totally on-trend, 

when the main protagonists are... pastels! 

Una miscellanea di colori può essere raffinata, 

sognante e totalmente di tendenza, 

quando i protagonisti sono... i pastelli! 

Un mixte de couleurs peut devenir raffiné, 

onirique ou bien totalement tendance. Surtout quand 

ce sont les pastels qui entrent en jeu ! 

Ein Colour Melt kann subtil, verträumt und absolut im Trend 

sein, wenn die Hauptdarsteller ... Pastelltöne sind! 

Una miscelanea de color puede ser sutil, 

soñadora y totalmente trendy, cuando los grandes 

protagonistas son... ¡los tonos pastel! 

Hair: Genny D’Auria, Artistic Director Farmaca International 

Products: Farmaca International 

video 

video 

GENNY D’AURIA

GENNY D’AURIA

hairtrends 

Hair: Denise Meikle @ Salon Origins 

Photo: Joan Novak 

Make-up: Vanessa Pollit

Hair, Photo, Make-up & Styling: 

Experimento No Name

hairtrends 

Hair: Dee Parker Attwood @ 

Wieselmann 

Colour: Dee Parker Attwood 

& Casey Ryman 

Photo: Andrew O’Toole 

Make-Up: Kylie O’Toole

Hair & Styling: Anna Barroca 

Photo: David Arnal 

Make-up: Anna González 

Products: Montibello

hairtrends 

Creative Direction, Hair & Colour: X-presion 

Color Direction: Adoracion Ruiz @ Aveda 

Make-up: David Lopez 

Photo: Javier Marquez

Hair: Christos Michailidis @ 

Love Is In The Hair 

Make-up: Nee Make Up Milano 

Styling: Kiriaki Pavlidou

hairtrends 

The ice maiden goes uber rock ‘n’ roll! 

La fanciulla di ghiaccio si fa rock ‘n’roll! 

La jeune fille de glace devient rock n’ roll 

Eisprinzessin geht über Rock ‘n’ Roll! 

¡Ice Maiden se vuelve súper rock ‘n’roll!

Hair: Italian Style Framesi 

Photo: Karel Losenicky 

Make-up: Silvia Dell’Orto

hairtrends 

Hair: Team Identity @ 

Intercoiffure Italia 

Photo: Massimiliano Boni

Hair: Matteo Susini @ Nook 

Colour: Carla Risso 

Photo: Shkerlzen Kohnxeli 

Make-up: Rossano Fasano 

Styling: Erika Guerrisi

hairtrends 

Hair: Gianluca Sasso 

& Academy F Team @ 

Revlon Professional

Hair: Lesley Jennison, 

Schwarzkopf Professional Global Ambassador 

Nick Irwin, Schwarzkopf Professional 

Styling Ambassador

hairtrends

FUTURE LOVERS 

COLLECTION 

Accessorise in soft shades of violet, lilac and mauve... 

oh, and don’t forget the hair as well! 

Accessori in morbidi toni viola, lilla e malva... 

… senza dimenticare i capelli! 

Accessoires en tonalités violet, lilas ou mauve… 

…sans oublier les cheveux. 

Accessoires in sanften Violett-, Flieder- und Malvetönen... 

oh, und bitte auch ans Haar denken! 

Accesorios en suaves tonos morados, 

lila y malva... ¡Sin olvidar el cabello! 

Art Direction: Federico Patelli @ Philip Martin’s 

Make-up: Markus Theisen 

Products: Babyliss Pro Italia 

video 

video 

FEDERICO PATELLI

hairtrends 

Hair: Roar Hair and Beauty Team 

Photo: Richard Miles 

Make-up: Lauren Mathis

Hair: Shogo Ideguchi 

Photo: John Rawson 

Make-up: Faye Campbell

hairtrends 

Hair: Christian Ríos 

Photo: Esteban Roca

Hair: Pauline McCabe @ 

Rock Paper Scissors 

Photo: Andrew O’Toole 

Make-up: Hendra Widjaja 

Styling: Rochelle Renwick

hairtrends 

Hair: Fabian Fuentes 

Colour: Jack Horton 

Photo: Anniss + Barton 

Make-up: Fiona Willard 

Styling: J. Djorwitch 

& S. Bosakova

video 

Art Direction: Christophe Gaillet @ 

HCF Creative Team 

Photo: Maciej Swistek 

Make-up: Martyna Molenda 

Products: L’Oréal Professionnel, 

Revlon Professional 

video 

HAUTE COIFFURE FRANÇAISE

hairtrends 

Hair: Antoinette Beenders 

& X-presion for Aveda 

Photo: Miguel Reveriego 

Make-up: Lolita Makeup 

Styling: Belén Antolín

Let your hair express that inner diva 

I capelli trasformano la donna in diva 

Ses cheveux révèlent la diva qui est en elle 

Bringen Sie die innere Diva zum Ausdruck 

Deja que tu cabello exprese esa diva interior 

video 

video

hairtrends 

< > 

Hair J. and N. Fisher @ 

Palmer Fisher London 

Photo: Chris Bulezuik 

Make-up: Alice Snell

hairtrends

ERIC ZEMMOUR 

ATTITUDES COLLECTION 

Unruly, translucent tousles create captivating contrasts 

of colour and texture. 

Chiome in movimento, indomabili e traslucide creano 

contrasti accattivanti di colore e texture. 

Chevelures en mouvement, indomptables et tout en 

lumière, pour des contrastes de couleurs et de textures. 

Wilde, transluzente Strähnen setzen fesselnde Kontraste 

aus Farbe und Textur. 

Cabellos en movimiento, translúcidos y rebeldes crean 

contrastes cautivadores de color y textura. 

Hair: Eric Zemmour, Coiffeur Ambassadeur L’Oréal Professionnel 

Photo: Stéphane Gagnard 

Make-up: Laurie Feligioni 

Styling: Your’s Monaco 

Products: L’Oréal Professionnel, 

Babyliss Pro & Mizutani Scissors 

video 

video 

ERIC ZEMMOUR

hairtrends 

< > 

Hair & Styling: Anne Veck 

Photo: Desmond Murray 

Make-up: Scarlet Cedano

hairtrends 

< > 

Art Direction & Hair: Danny Pato 

Photo: Mara Sommer 

Make-up: Kiekie Stanners 

Special FX Make-up: Luana Millar 

Styling: Danny Pato & Rachel Morton 

Products: Davines

hairtrends 

DISCOVER MORE... 

IN OUR HAIR GALLERY 

ESTETICA CONTINUA! 

GUARDA L’HAIRGALLERY 

ESTETICA HAIR, ENCORE PLUS 

AVEC SA GALERIE D’IMAGES 

ENTDECKE MEHR… 

IN UNSERER HAARGALERIE 

DESCUBRE MÁS… 

EN NUESTRA HAIR GALLERY 

video 

video


From print to interactive, 

digital multimedia. 

ESTETICA HAIR: 

so much more than 

a magazine. 

€14,50 

4 ISSUES 

in digital format, 

with interactive and 

multimedia contents 

€49,00 

4 MAGAZINES + 4 ISSUES 

in digital format, with interactive 

and multimedia contents 

€59,00 5 MAGAZINES + 5 ISSUES 

in digital format, with interactive 

and multimedia contents 

€0,00 

5 ISSUES 

in digital format. 

Delivery by email 

EACH ISSUE WITH OVER 100 PAGES, 

PLUS VIDEOS AND ADDITIONAL 

INTERACTIVE CONTENT 

For information and subscriptions contact: Email: customercare@estetica.it - www.esteticamagazine.com

prointerview 

IN EXCLUSIVE: 

ANGUS 

MITCHELL 

Gary Kelly 

This May, Team Estetica 

caught up with Angus 

Mitchell (right), Co-Owner 

of John Paul Mitchell 

Systems, at the 

brand’s Together event 

in Rome, Italy. 

At John Paul Michell Systems’ recent 

Together event in the Italian capital, 

we were delighted to have the 

opportunity to talk to Co-Owner, Angus 

Mitchell, about the brand’s current 

strategies, its future plans and its take 

on some pivotal issues impacting our 

industry, including technology, education 

and, of course, the big talking-point of 

the moment, sustainability. 

The world is an unpredictable place 

at the moment. As a company, what 

is Paul Mitchell doing to reduce the 

impact of these uncertainties? 

Our commitment to the industry is 

unwavering. JP entered JPMS in a trust 

to ensure we stay privately held and we 

have over 300 more years left! As a 

family-owned privately held company, we 

can make quick decisions in support of 

our industry while staying true to who we 

are. We believe in investing in our people 

first and encourage an immersive focused 

on positive communication, healthrelated 

frame works, self-love, and 

respect for differing perspectives. 

E74

The ‘Together’ event by JPMS 

held in Rome, Italy in May 2023. 

What are your main goals for 2023 

and in the longer term? 

Global travel and connecting with our 

people in-person are my top goals for 

2023 and the years to come. I am so 

happy to be travelling again. I missed 

inspiring and being inspired by others and 

being able to embrace our people again. 

When we can meet and learn from one 

another, we are all that much stronger 

together. We have slowed down on the 

large hair shows and are instead 

focussing more on intimate gatherings. 

So far this year, and I have visited Italy, 

Mexico, Spain, and France. My overwhelming 

feeling is that there is a hunger 

for more connectivity, as well as more 

love and joy of the JPMS culture and a 

stronger connection to the philanthropic 

commitments of our company. 

Tell us about any new product 

launches and plans to develop the 

brand. 

We have a very full calendar of exciting 

launches for 2023. The year kicked off 

with the Tea Tree Special Detox category, 

which addresses scalp problems. We 

have seen the scalp care market grow 

with an increasing focus on taking care of 

the skin on your head in the same way 

you would your face or body. This was off 

the back of a new Scalp Care category in 

our Clean Beauty brand at the end of 

2022. Also this year, we have exciting 

new developments in our colour portfolio, 

with a ten minute colour to cater for the 

busy lifestyles, as well as a new colour 

brand which we’re certain will satisfy 

even the most adventurous stylists. 

Furthermore, we have exciting new 

developments for our Awapuhi Wild 

Ginger brand coming this summer. 

Paul Mitchell has become 

synonymous with sustainability and 

caring for people and the planet. 

What advice can you give to help 

reduce our industry’s negative effect 

on the environment? 

Just by working with John Paul Mitchell 

Systems brands you are helping to care 

for the planet. We continue to decrease 

our use of virgin plastic by transitioning 

to PCR (Post Consumer Recycled) 

packaging and have introduced refill 

pouches. We also have a new tool 

recycling program in the US with 

Homeboy Electronics Recycling. As a 

company we are focusing our efforts 

around four key pillars; reduce virgin 

plastic, reduce carbon footprint, 

sustainable and responsible sourcing and 

minimize waste to landfill. Within each of 

these pillars there are many projects and 

goals we are working on – as a company 

built on the philosophy of regenerative 

roots, we are truly proud of where we 

have come from, how much we have 

achieved and where we will get to in the 

coming years. 

Scan the QR Code to 

READ OUR FULL AND 

EXCLUSIVE INTERVIEW 

with Angus Mitchell: 

more 

more 

75E

proevents 

Fellowship 

Community: 

The Knowledge is 

the Fellowship’s online 

digital platform 

providing exclusive 

access to the most 

inspirational, influential 

and creative content. 

THE KNOWLEDGE 

The Fellowship for British Hairdressing 

is more than a community of 

hairdressers, it’s a place for creativity, 

innovation, and most of all 

education. It provides a unique 

brand agnostic platform for new 

and emerging talent and a safe 

space for them to try out fresh 

ideas in the presence of their 

peers. As well as pioneering gamechanging 

initiatives such as the 

F.A.M.E Team, the Fellowship also 

delivers its Projects, which cover 

E76

more 

more 

Scan the link 

to discover 

more about 

The Knowledge 

Avant Garde, Colour, Mens Grooming, 

Afro and Textured Hair, Precision 

Cutting and Hair Extensions, 

Trichology and Wig Making. The 

Fellowship now offers its unique 

digital platform, The Knowledge. 

Driving creativity at all levels, the 

Fellowship offers opportunities that 

no other independent organisation 

of its kind can even aspire to. It 

champions diversity and inclusivity 

in all its wonderful shapes and 

forms, as well as recognising and 

rewarding those that go above and 

beyond. 

THE KNOWLEDGE 

Education is the driving force behind 

everything the Fellowship does. It 

responds to every level of need, 

from hairdressing students to the 

most seasoned iconic names in hairdressing. 

In the belief that you never 

stop learning, its goal is to provide 

accessible education for everyone, 

everywhere. So, in a world where 

virtual reality is now part of everyone’s 

routine, the Fellowship proudly 

provides its members with The 

Knowledge, an online digital platform 

with exclusive access to the 

most inspirational, influential and 

creative content from the hairdressing 

industry. The Knowledge offers 

has an exceptional library of content. 

This ranges from step by steps to life 

stories, business advice to events, 

inspiration to entertainment. It’s a digital 

hub has something for everyone 

and showcases content from the 

last 75 years. 

77E

pro ingredients 

SUPERFOODS 

& 

‘Superfoods’ have exploded onto the market in recent years. They have 

beneficial effects on the body both internally and externally. 

From table to product, here are the ones that are great for your hair. 

YOUR HAIRLucia 

Preziosi 

It is now known that stress and bad habits, especially around 

food, can be harmful to hair health, even causing it to fall out. 

Less known however, is that hair can be strengthened by 

including some precious seasonal foods in your diet. Carlos 

Portinha, Chief Clinical Officer of the Insparya Group, has 

indicated nine superfoods for healthier, more beautiful hair – 

especially during the colder season. Number 1 on the list is 

salmon, which is rich in protein, vitamin D and Omega-3 to 

promote correct hair growth and the development of cellular 

membranes, at the same time as strengthening the scalp. 

Then there’s avocado, an essential food for healthy and 

strong hair. And also oats which, being very rich in vitamin B 

and zinc, are highly beneficial thanks to their silicon content - 

a very important component of keratin, a fundamental nutrient 

of the hair shaft. Foods such as beans, fish and meat are also 

essential in a balanced diet, especially when there are other 

issues that could be affecting hair health. 

E78

FROM THE TABLE TO THE SALON • • • • • • • • • • • • • • • • • • • • 

If they are good for you when you eat them, they are probably also good when applied to the face and scalp. This is 

how superfoods become protagonists in the formulations of cosmetics and hair products. The list is long - and 

growing longer by the day: from cocoa to goji berries, from almonds to pomegranates and mushrooms, all are becoming 

beauty allies. Think of what happens when a dried mushroom is immersed in water to understand its potential. 

By completely rehydrating, the mushroom reverts to its original appearance. This characteristic can be exploited both 

for the skin, as an excellent component for face creams, serums and foundations, and also for the hair in order to 

protect against heat damage from straighteners and hair dryers, pollution and chemical stress from dyeing and discoloration. 

For this reason, the professional trichological market is also looking for superfoods. 

Here are the top 9 superhero foods 

for more beautiful, stronger and 

healthier hair: 

Salmon: rich in protein, 

vitamin D and essential 

Pure 

fatty 

essenze 

acids (Omega-3), 

di piante e fiori 

it 

sono 

promotes 

da sempre 

good 

al 

hair 

centro 

growth 

delle 

and 

linee 

the development 

Aveda, ad 

of cell 

altissima 

membranes, 

derivazione 

while also 

naturale, 

strengthening 

cruelty free, 

the scalp. 

vegan, 

senza 

Lentils: 

siliconi 

a plant-based 

e ricche di 

superfood 

protein, 

complex. 

high in zinc, 

Come 

magnesium 

la linea Nutriplenish, 

and biotin, they 

formulata 

help improve 

con una 

hair 

miscela 

health. 

di 

olio 

Rice: 

di melograno 

it is advisable 

biologico, 

to 

ricco 

choose 

di omega 

the varieties 

5, che aiuta 

with 

a rivitalizzare 

the darkest 

le 

colour 

chiome, 

possible, 

olio 

such 

di cocco 

as basmati, 

biologico, 

wholemeal 

per 

nutrire 

or parboiled, 

i capelli 

as 

in profondità, 

they contain 

e burro 

a high 

di 

level 

mango. 

of vitamin B, 

which is useful for 

stimulating cell growth and 

making them stronger and 

La 

plumper. 

linea Super Drops di 

Sinesia 

Eggs: a 

presenta 

source of 

prodotti 

protein 

super 

with high 

concentrati, 

biological 

che 

value 

possono 

and rich 

essere 

in biotin 

usati 

- useful 

da soli 

for 

o 

stimulating 

in abbinamento 

the growth 

a creme 

of 

e 

stronger 

maschere. 

and 

La 

healthier 

sua formula 

hair. 

è 

Carrots: 

a base di 

their 

alfaidrossiacidi 

main benefit 

della 

is carotene, 

frutta (AHA), 

a nutrient 

che 

that 

esfoliano 

promotes 

delicatamente 

healthy skin and 

viso 

e 

tissue 

cuoio 

membranes. 

capelluto, olio 

The 

di 

Patauà, 

greater 

un 

its 

concentrato 

presence in 

di 

the 

proteine 

body, the 

vegetali 

better its 

e omega 

ability 

9 

to 

che 

prevent 

rafforza 

dandruff 

e idrata 

and 

i capelli 

hair 

fragili 

loss. 

e fini e un complesso 

di 

Spinach: 

vitamine 

it 

B, 

provides 

C, E dall’azione 

a high 

number 

antiossidante, 

of nutrients 

protettiva 

such as 

ed emolliente. 

vitamins A and C, zinc, 

magnesium and iron, the 

latter 

Biobotanic 

being particularly 

Care ricorre 

important 

al pomodoro 

for 

per 

maintaining 

la sua 

the 

omonima 

health 

linea 

of women’s 

di bellezza 

hair. 

Oats: 

anti-age 

rich 

composta 

in vitamin 

da 

B and 

zinc, 

shampoo, 

they are 

balm, 

beneficial 

fluid e oil. 

primarily 

Ricco di vitamina 

for their silicon 

A, quindi 

content, 

retinolo che 

a very 

combatte 

important 

component 

l’invecchiamento, 

of keratin 

e di 

and a 

fundamental 

vitamina C che 

nutrient 

facilita 

in the 

hair 

l’assorbimento 

shaft. 

del ferro, il 

Avocado: 

pomodoro è 

being 

efficace 

rich 

per 

in 

vitamin 

mantenere 

E – 

i 

the 

capelli 

integration 

lucidi e 

of 

forti 

which 

ma anche 

is directly 

come scudo 

proportional 

contro polveri 

to 

e 

good 

raggi 

hair 

UV. 

health – avocado is an 

essential food for healthy 

and strong hair. This food is 

also rich in precious fatty 

acids 

Da sempre 

to stimulate 

attenta 

cell 

alla 

growth 

natura 

(i.e., 

e alla 

follicular 

sostenibilità, 

unit 

cells) 

Davines 

and ensure 

offre prodotti 

more 

ricchi 

effective 

di ingredienti 

and healthy 

indispensabili 

hair 

production. 

alla salute dei capelli: dalla 

Walnuts: 

chia, un superfood 

they are rich 

con 

in 

semi 

vitamin 

ricchi di 

E, 

amminoacidi, 

vitamin B, zinc 

and 

antiossidanti, 

essential fatty 

rame, 

acids, 

zinco 

all 

e 

of 

ferro, 

which 

all’estratto 

are essential 

di spinacio 

for 

healthy 

ricco di 

hair 

vitamine 

growth. 

(A, 

Thanks 

C, E, 

to 

K, 

their 

B1, 

anti-inflammatory 

B2, B6 e PP) e con 

power 

proprietà 

and cardiovascular 

antiossidanti, 

protection, 

rimineralizzanti 

walnuts 

e fortificanti 

are 

definitely 

della struttura 

an important 

dei capelli. 

food 

to include in your diet. 

Clinical research shows that hair can be strengthened by including 

a number of precious seasonal foods in your diet. 

79E

proevents 

ITVA at DESTINATION 2023 

Wella Company’s 

DESTINATION 2023 

in Gran Canaria 

combined with 

the International 

TrendVision Awards to 

bring together 1,200 

hair professionals 

from an incredible 

57 countries. 

Scan me! 

DESTINATION 2023 event by Wella 

Company not only included 6 

shows, 42 model transformations, 

4x Look & Learn hair educational 

insights, networking opportunities 

and inspirational digital platforms, 

but it was also the occasion for the 

winners of the 20th edition of the 

prestigious salon professional 

competitions – ITVA and & NTVA 

2023 - to be revealed. As well as a 

series of captivating digital Look & 

Learn session, stage shows 

featured guest artists including 

Romeu Felipe, Renya Xydis, James 

Earnshaw, Anthony Cole, Briana 

Cisneros, Alexis Ferrer, Patricia 

Nikole and Guy Kleinhau, all of 

whose work utterly wowed and 

mesmerised a captivated audience. 

“At Wella, we believe that when 

hairdressers thrive, we thrive,” 

commented Annie Young-Scrivner, 

CEO of Wella Company from the 

stage at #welladestination2023. 

“Our commitment to professionals 

has been the cornerstone of our 

iconic heritage for over 143 years. 

We are immensely proud to support 

over 500,000 salons around the 

world, partnering with thousands 

of talented stylists and technicians, 

and serving millions of loyal 

consumers who trust in our brands. 

It’s truly special to see it all come 

together here at DESTINATION 

2023.” This was also the occasion 

for Wella Professionals to launch 

their Ultimate Repair Care line with 

a show featuring James Earnshaw. 

The patented-technology leave-on 

hair repair treatment can reverse 

hair damage in just 90 seconds. 

INTERNATIONAL TREND VISION 

AWARDS 2023 

There was an air of excited anticipation 

on the ultimate day of DESTINATION 

2023 as the finalists of the 2023 

International TrendVision Awards 

eagerly awaiting the announcements 

of this year’s talented winners. The 

exceptional circumstances of the 

past 3 years have meant that it has 

been impossible for the legendary 

TrendVision Award ceremony to be 

staged as a face-to-face gathering. 

This made the 2023 event even 

more exciting and significant. In 

order to mark this year’s 20th 

edition, the 3 cycles of winners 

elected during the pandemic were 

invited to participate in a very 

evocative Parade of Nations, a true 

reflection of the Wella family’s 

global reach. This year saw 8 winners 

across 8 nominations rising above 

hundreds of entries in order to win 

their category. 

E80

T H E 2 0 2 3 W I N N E R S 

COLOR ARTIST: Luca Formigoni, Rosa Equipe, ITALY; COLOR SPECIALIST: Nelita Pavlova, 

Elysium Studio, BULGARIA; CRAFT ARTIST: ZHANGXI, FC Salon, CHINA; NATURAL TEXTURE 

ARTIST: Cosmin Grădinariu, Salon Catwalk, ROMANIA; EDITORIAL LOOK: Elin Sahlin, Victor 

Noblesse, SWEDEN; MEN’S HAIR: Vladislav Berezan, REMPIRE, ESTONIA; STYLE MASTER: 

Sølvi Bjørnevoll, RAISE, NORWAY; NAIL ARTIST: Anna Doicheva, Salon Shnola, BULGARIA 

81E

proevents 

Front Row 

Summit 

The Front Row Summit 2023 was 

attended by 1,500 hairdressers 

from all corners of the world and 

was hosted onstage by Mario 

Aragón, SVP Revlon Professional, 

and Miquel Garcia Cotado, Global 

Creative VP Revlon Professional 

Brands. It was a unique opportunity 

for everyone to unite and enjoy a 

unique mix of inspiration, creativity, 

innovation and trends. 

FORECASTING MACROTRENDS 

Mario and Miquel decoded the 

2024 macrotrends in consumer behaviour, 

fashion, beauty and hair, 


Palma de Mallorca was the destination for the Front 

Row Summit 2023 by Revlon Professional, which 

turned out to be a truly game-changing event 

as well as a spectacular hairdressing gathering. 

unveiling the next wave of trends 

that would inspire the audience to 

elevate their businesses. To make 

this macrotrend forecast even more 

spectacular, multi-awarded Revlon 

Ambassadors, hairdressers Emmanuel 

Esteban (France), Rafael Bueno 

(Spain) and Robert Masciave 

(UK) were invited to translate these 

trends into hair fashion proposals, 

bringing their spectacular models to 

the stage. The audience was blown 

away by the creativity and skill of 

these incredible hairdressers, as 

they translated the latest trends 

into stunning hair looks. 

E82

REVLON PROFESSIONAL’S 2024 

HAIRCOLOR OF THE YEAR 

Miquel Garcia then invited the audience 

to participate in an interactive 

session to co-create Revlon Professional’s 

2024 Haircolor of the 

Year. Through a real-time voting app, 

the attendees had the opportunity 

to use their own expertise in choosing 

the next trending colour. This 

was a fantastic opportunity for the 

hairdressers in the audience to 

share their opinions and insights, 

while helping to shape the future of 

the beauty industry. 

INSPIRATION AND EMPOWERMENT 

The event’s focus was to empower 

the Revlon Professional international 

community of hairdressers, providing 

them with business-driven 

tools to elevate standards and build 

their brands. This year’s keynote 

speakers included an energised, enthusiastic 

presentation by Sophia 

Hilton, urging everyone to celebrate 

their unique authenticity, and Eva 

Ziegler, chief marketing officer and 

transformational leader, who took 

the stage to show the audience the 

8 success factors for a great customer 

journey. 

more 

more 

Scan the link 

above to discover 

more about this 

event. 

The night ended with a crowded, 

spectacular dinner and party, which 

was a fitting end to a successful 

event. The Front Row Summit 2023 

by Revlon Professional was a huge 

success and showed the commitment 

of Revlon Professional to 

empower hairdressers all over the 

world. 

83E

proevents 

IHA 


Sergi Bancells 

An incredible night of 

inspiration & creativity: 

1,600 hairdressers 

from around the 

world attended the 

International Hairdressing 

Awards 2023. 

1,600 professionals from 30 countries 

gathered in Palma de Mallorca, 

Spain, for the sensational International 

Hairdressing Awards 2023. 

This awe-inspiring competition has 

firmly established itself as a cornerstone 

of our industry since it was 

launched in 2019. Held at the Palau 

de Congressos de Palma on May 

8th, the ceremony was broadcast 

live online. 

The evening unfolded to great acclaim, 

complete with the purple carpet 

– the red carpet of our industry– 

and a catwalk show with some of 

the best hairdressing teams in the 

world presenting their collections. 

The Great Night of Hairdressing 

video 

video 

Scan the QR code to 

watch the amazing 

IHA 2023 video! 

This was, of course, followed by 

the most glamorous awards ceremony. 

The prestigious International 

Hair Legend 2023 was presented 

to global hair icon Anthony Mascolo, 

recognized for his exceptional 

career. Also, British hairdresser 

Sophia Hilton was honoured with 

the International Hair Influencer of 

the Year award for her significant 

impact on social media and beyond. 

This year, the Best International 

Men’s Commercial Collection award 

went to Laura Scott and Bayleigh 

Peace from Mark Leeson Salons 

(UK), while the Best International 

Women’s Commercial Collection 

went to Robert Masciave, also 

E84

IHA 2023 was graced by an 

enchanting runway show with 

the extraordinary talents of 

acclaimed hairdressing teams. 

from the United Kingdom. Enrica 

Russo, a young Italian hairdresser 

based in the UK, triumphed in the 

Best International Avant-Garde Collection 

category. Swedish hairdresser 

and make-up artist Erika Okvist 

was honoured as the Best International 

Film & TV Hairdresser of the 

Year. The Mark Leeson Art Team 

from the UK was recognized as the 

International Artistic Team of the 

Year, and for the second consecutive 

year, Cos Sakkas from TONI&- 

GUY (UK) was crowned International 

Hairdresser of the Year, 

the most prestigious accolade 

in the competition. 

INSPIRATION AT ITS BEST 

The awards ceremony was 

accompanied by a captivating 

runway show presentation 

featuring distinguished 

hairdressing teams 

such as Rick Roberts (UK), 

Steven Smart (UK), Mark 

Leeson Art Team (UK), HOB 

Creative Team (UK), Carlos 

Valiente (Spain), and Antoinette 

Beenders + X-Presion (USA/ 

Spain). Additionally, prominent figures 

from the international hairdressing 

industry graced the event as 

VIP guests. The International Hairdressing 

Awards is an independent 

company founded by hairdressing 

icon Mikel Luzea, supported since 

the beginning from a main sponsor 

of international relevance that believes 

in IHA’s message and mission, 

Revlon Professional. Also, Estetica 

Magazine acts as global media partner 

and The Hair MBA and Salón 

Look Madrid as sponsors. 

85E

proevents 

HUB 

Network 


Over 150 salon owners and their 

team members checked in to one of 

the most exclusive hotel resorts in 

Southern Spain - the stunning fivestar 

Hotel Higueron Resort in Malaga 

for two full days of inspirational 

business presentations, insights 

and advice from expert speakers, 

and exclusive networking opportunities. 

Focusing specifically on how to 

add value to your business, build 

your brand and achieve your business 

ambitions, Kao Salon’s HUB 

Network transforms the way salon 

professionals connect, collaborate 

and excel in their craft. HUB Network 

2023 was hosted and presented 

by Kao Salon Division UK & Ireland 

General Manager, Julie 

Winchester, and Director of Sales, 

Mitch Lucas. The event was also 

Kao Salon Division recently welcomed 

its salon partners to beautiful Malaga for its fifth 

HUB Network. 

E86

the occasion for some well-deserved 

relaxation, as guests reflected 

on the days’ sessions while enjoying 

two incredible nights of al fresco dining 

and entertainment under the 

Mediterranean stars. 

“It was fantastic to be back together 

again in such a stunning location,” 

said Julie Winchester, General Manager 

Kao Salon Division UK, Ireland. 

“We’re dedicated to ensuring 

that our Kao Salon HUB Network 

event offers our salon partners an 

innovative platform, along with the 

latest business insights, tools and 

resources that they need to excel in 

their craft and thrive in a rapidly 

changing industry. In these challenging 

times, by fostering collaboration, 

and offering cutting-edge business-building 

opportunities, we aim 

to empower our salon community 

to reach new heights of creativity 

and business success, with us supporting 

them all the way. The HUB 

Network is testament to our dedication 

to the success of our salon partners 

and our passion for driving both 

creative and business innovation in 

the industry.“ 

THE SPEAKERS 

Speakers included Internationally renowned 

salon business expert, 

bestselling author, speaker, business 

coach and trainer, Liz McKeon, 

who shared her strategies for business 

growth through increasing revenues 

and improving systems and 

process to generate even more salon 

profit; Dr Jonathan Wood, from 

Kao European Research Laboratory, 

who delved into the science and future-gazing 

of professional hair colour; 

Jack Stratten, Head of Trends 

at Insider Trends, who discussed the 

blend of digital versus physical experiences, 

highlighting the importance 

of what physical customer experience 

spaces offer that digital 

and virtual experiences alone can’t; 

Bernd Wagenknecht, Senior Business 

Innovation Manager, KS Global 

– Salon Trends, closed Day 1 by discussing 

salon trends and the death 

of the one-size-fits-all- salon, while 

lifting the lid on ‘innovation culture’. 

Day 2 opened with Bianca Miller- 

Cole of The B Group, who shared 

her expertise on how to create a powerful 

personal brand in business 

and revealing her ‘4 Key Steps To 

Building Your Brand’; Caroline 

Sanderson from Jedi Coaching, 

who took to the stage to share her 

story of how she nearly lost her salon 

as well as through visualisation 

and hard work, she developed her 

plan to turn her salon around; Nathan 

Agland, Customer Marketing, 

Kao Salon UKI, who unveiled the exciting 

new plans for The HUB moving 

forwards, with a focus on community, 

education and inspiration. 

Taking to the stage for the final talk 

of the event, was Claire Brumby, 

who shared her story of challenge, 

triumph and success over adversity. 

Kao Salon Division’s HUB Network 

transforms the way salon 

professionals connect, collaborate 

and excel in their craft. 

87E

Morb, rS AxiS 

And YuMe eSpoir 

Setting standards of contemporary design, 

first-class functionality and pure luxury since 1921 

Love it. Lease it. Own it. 

Contact your local distributor now 

Enquire 

about our 0%, 

zero deposit 

finance 

Aco 

www.takarahairdressing.co.uk

probrandnews 

Customise 

Your Way 

to Success 

Takara Belmont believes that creating a strong brand identity 

means looking at every aspect of your salon in fine detail. 

From kerb appeal to the interior design, and from the 

products you use to the refreshments you serve, every part 

of the client journey must be carefully curated to achieve 

the exceptional. The aesthetic impression should also be 

balanced with first-class equipment. Clients spend most of 

their time seated at the backwash or styling station, so 

comfort and reliability are essential, but how do you create 

a style that flows seamlessly and accentuates what makes 

you unique? 

The result is satisfied clients from the moment they enter to 

the moment they say a fond farewell. 

Explore Takara Belmont’s custom options and with 0% zero 

deposit Finance Lease, there’s never been a better time to 

reimagine your brand. 

Visit https://www.takarahairdressing.co.uk for information today! 

THE ANSWER… CUSTOMISATION 

World-class equipment is a must when you’re aiming high, 

and by combining different equipment types and tailoring 

colours and functionality to complement your brand and 

meet service expectations, you’ll achieve stunning visual 

coordination and service continuity. PALETTE Bleach On 

Colour is a perfect example. With their brand identity 

anchored in Flamingo pink, their vibrant design stops you 

in your tracks. The exterior exudes high-end luxury and the 

wow factor continues inside. It’s bold and fun executed in a 

way that suggests only the finest services are on offer. 

Customised in bright pink, the Cadilla styling chair and RS 

Primo backwash uphold the integrity of their brand, while 

their individual designs complement the décor perfectly. 

The Cadilla is versatile and robust while giving stylists 

unhindered access to their client, and as the perfect prelude, 

RS Primo’s generously cushioned seat and side cushions 

cocoon your client in comfort, its gel-filled neck rest cradling 

the head during every shampoo service. 

89E

probrandnews 

Introducing 

4x 10-Minute 

Techniques 

Great Lengths announces a brand-new education course with Kirby 

Blythe (above) to teach hair up techniques using GL Tape hair extensions. 

Queen of the up-do, Kirby Blythe Great 

Lengths Gold salon owner and Great 

Lengths Master, has developed the 

10-Minute Techniques course to share her 

skills with hair professionals who are 

looking to hone their skills. The one-day 

course will showcase the versatility of 

using GL Tapes to create picture perfect 

occasion, bridal and festival hair in just 10 

minutes! From braids, waves and updos, 

this game-changing course will help you 

boost your skill-set – and your business. 

Split into a morning and afternoon 

session, students in the morning will have 

the opportunity to listen, watch and learn 

as Kirby demonstrates a detailed step-bystep 

to create each look. Those attending 

the afternoon class will then have hands 

on experience learning the basics of each 

of look with a live model, with the 

guidance from Kirby herself. With each 

look following onto the next to showcase 

the versatility of using GL Tapes, stylists 

will also learn how to incorporate each 

look into a service menu option for their 

clientele, before they take away placement 

patterns for each of the four looks, as well 

as a digital advert to share on their social 

channels. 

HALF UP, HALF DOWN 

E90

SWEEPING BRAID 

TOUSLED PONYTAIL 

TEXTURED CHIGNON 

10-Minute Techniques: 

all about mastering flawless 

updos and occasion hair. 

“10-Minute Techniques is all about mastering 

flawless updos and occasion hair, 

using GL Tape hair extensions to quickly 

transform your client’s hair’ says Kirby. 

‘The course really showcases how easy it 

is to give clients a different and exciting 

service at the end of their appointment, 

not the same look over and over again 

thanks to the transformative effect of 

GL Tapes. I can’t wait to share and teach 

all my tips and tricks and to help stylists 

perfect their skills and boost revenue”. 

10-Minute Techniques with Kirby 

Blythe costs £90/€105 including 

VAT for the morning course which 

includes: 

• Morning admission 

• Large Paddle 

• Tote Bag 

• Serum 50ml 

• Spray Heat and Care 200ml 

• GL Studio Design 

• Pin Boxes 

Full day attendance* is £180/€210 

including VAT and includes all of the 

above as well as: 

• Afternoon admission 

• Medium Oval Paddle 

• Small Wooden Brush 

• Soft Finish Spray 75ml 

• Practical Application Session 

Confirmed dates for 2023 are: 

17th July London,14th August in 

Dublin and 21st August Leeds. 

Limited spaces apply, please speak to 

the Great Lengths business support 

team on +44 (0) 113 216 3064. 

*Purchase of at least 2 packs of GL Tapes required and live model 

91E

pro brand news 

Make Summer 

a Success 

Now that summer’s here, the potential for salon growth soars. 

Make the most of the busy season with Fresha’s five-step checklist. 

With holidays booked and diaries packed, people will be 

looking to update their styles and get treatments they weren’t 

able to book or didn’t need during the colder months. They’re 

also more likely to book at all hours, and will appreciate the 

option to do that on the go. To leverage all this additional 

business, preparation is key. Explore our five-step checklist to 

make this summer your most successful one yet. 

1. TAKE BOOKINGS ONLINE 

Make sure clients can easily find you and book online, no 

matter the time of day. Using a platform like Fresha lets 

clients make their own bookings and then manage those 

appointments online, 24/7. They can see all your services 

and add-ons, choose a time that suits them, and then make 

changes if they need to, all in one place. Clients can even 

save their card details for a smooth checkout experience. 

Best of all? You can add a “Book Now” button to your 

social media accounts and website, linking straight to your 

online calendar. 

2. LAUNCH SUMMER PACKAGES VIA TEXT 

Your clients are likely devoting more time to self care in the 

summer. So, finding ways to get them to spend that time in 

your salon is key. Create irresistible summer packages, like a 

beach-ready highlights and hydrating mask combo, to 

attract clients and introduce some of your services that 

might be new to them. Text messages have an extremely 

high open rate compared to other outreach methods, so 

you can capitalise on that and promote deals to your clients, 

on-the-go. Just be sure to do this sparingly so your clients 

don’t feel like you’re contacting them too often. 

3. OFFER TRENDING SUMMER STYLES 

From sun-kissed hair colour to creative nail art, summer 

always brings a new wave of beauty trends. Stay ahead of the 

curve by following leading online publications and top 

beauty influencers online and on social media. Then, add 

the summer trends you think will resonate most with your 

clients to your service list; summer is the time to get them 

booking those sought-after looks, and they’ll love getting 

ahead of the curve with you. 

4. PROTECT YOUR BUSINESS WITH DEPOSITS 

While the warmer weather tends to attract new clients, 

their busier diaries can also increase the risk of no-shows. 

Mitigate this by taking deposits based on service value right 

when clients book. Set up a cancellation policy that works 

for you and ensure it’s clearly communicated during 

booking, covering potential revenue loss and gaps in your 

schedule. This feature has helped Fresha partner salons 

decrease their no-shows by 89%. 

5. GET YOUR STAFF SUMMER RUSH-READY 

During this busy season, empower your team to manage 

their time seamlessly with an online booking platform like 

Fresha. Enable instant notifications to keep your team 

updated on appointment changes, what they’ve got coming 

up, and where there are gaps in their schedules. Then, keep 

E92

track of their performance with reporting tools so you can give 

your team feedback and reward them for their hard work. 

FRESHA: YOUR SECRET WEAPON FOR WINNING THIS 

SUMMER 

Fresha gives you all the tools you need to create impactful 

summer marketing campaigns for both new and existing 

clients. It also protects your business from no-shows, and 

helps you manage your appointments and staff with ease 

through the summer rush. All from one subscription-free 

platform, built to help salons succeed. 

Join the world’s 

#1 booking platform for 

salons now for free 

at fresha.com 

and make summer 2023 

a success. 

93E

Join the world’s #1 booking 

software for salons. 

Zero subscriptions. 

Unlimited possibilities. 

Scheduling. Payments. Marketing. 

All within one platform. 

Subscription-free. 

Join Fresha today 

fresha.com/business


Estetica UK Edition, n. 147 - Since 1991 - N.2 Summer 2023 

Ad Index 

EDIZIONI ESAV 

Via Cavour, 50 

10123 Torino (Italy) 

Tel.: +39 011 83921111 

Fax: +39 011 8125661 

info@estetica.it 

ESTETICA UK 

estetica.uk@lineone.net 


AHS www.alternativehair.org 24 

Diva/Salon Europe www.divapro.co.uk 04 

Fresha www.fresha.com 92/94 

Great Lengths www.greatlengthshair.co.uk 90-91 

Joico www.joico.eu OBC 

Olaplex www.uk.olaplex.com 96-IBC 

Oribe www.oribe.com 22-23 

Moroccanoil www.joysalonservices.com 02-03 

Revlon www.revlon.co.uk IFC-01 

Treatwell www.treatwell.uk 24b 

Takara Belmont www.takarahairdressing.co.uk 88-89 

® 

Registration n. 435 of 7.4.49, Turin Law Court. All rights reserved. 

Reproduction in whole or in part of texts or photography is prohibited. Manuscripts, photographs and art are selected at the discretion of the publi sher free of charge (advertising excluded). 

Whether published or not, no material will be returned and remains the property of the publishing house, which may make use of it as seen fit. This may include the withdrawal 

of publication rights to other publishing houses. Estetica requires exclusive publication rights in the hairdressing sector for all photography submitted which must not therefore be 

offered for publication to other magazines in the hairdressing trade or industry. 

Notice to subscribers (Art. 13 of EU Regulation 679/2016) 

Pursuant to Art.13 of EU Regulation 679/2016, our company will proceed with the processing of the personal data you provide in compliance with current laws in force concerning the 

protection of the processing of personal data and in keeping with the obligations and guarantees of the legal, contractual, and regulatory standards. Subscription information may be 

known only bny subjects specifically authorised and instructed by our Company and by third parties subjects authorised to carry out the orginasational and economic activities connected 

with the subscription (ex. Shipping management, enveloping, sending correspondence) and will not be communicated to third parties for purposes not allowed by law or without explicit 

consent; they will be stored for teh purpose of sending our publications and for the time necessary to complete the purposes of professional updating for which the same information 

was collected. Data process controller is the company Edizioni Esav S.r.l. - Via Cavour 50, 10123 Turin. The person whose information was processes may, at any time, exercise the rights 

established by the EU Regulation (Art. 15 Right to access; Art.16 Correction; Art. 17 Cancellation) by writing to Edizioni Esav - edizioniesav@pec.it. 

Printed by artigraficheparini.it 

TO SUBSCRIBE 

e-mail: customercare@estetica.it 

online: www.esteticamagazine.com 

95E

ELEVATE YOUR 

BLOWOUT 

@OLAPLEX 

WWW.OLAPLEX.COM

NEW 

VOLUMIZING 

BLOW DRY MIST 

Repairs and protects for faster, 

healthier-looking blowouts 

Lasting body and bounce 

Touchably soft, shiny hair

LIVE THE 

BLONDE 

LIFE 

HAIR JOICO EMEA Creative Team ART DIR. Bruno Marc Giamattei PHOTO Jamie Blanshard | Henkel Nederland B.V. – JOICO | Grasbeemd 4 | 5705 DG | Helmond | The Netherlands 

NEW & 

ENHANCED 

Our complete lightening and brightening system is just for blondes and those 

who want to be lifted to new heights without sacrificing hair’s shine or condition. 

FOR ALL YOUR BLONDE SALON SERVICES. 

www.joico.eu #joicoeurope #blondelife

Estetica Magazine UK (2/2023)

Create successful ePaper yourself

Delete template?

Save as template?