Estetica Magazine ASIA Edition (2/2023)

ASIA EDITION 

WORLDWIDE 

A Trip Around the 

Best Industry Events 

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ASIA EDITION 

Estetica ASIA Edition, n. 77 - Since 2004 - N. 2 Summer 2023 

ESTETICA 

THE HAIR MAGAZINE 

esteticamagazine.net 

N. 77 

SUMMER/2023 

Cover Image 

Hair: Siew Thiam Kui, 

Phan Jun Cing & 

Patrick Cheng Hui Wen 

Colour: Siew Thiam Kui & 

Phan Jun Cing 

Photo: Lau Yew Hung 

Make-up: K. Yeo & D. Griffin 

$ 

CONTACTS 

ESTETICA ASIA 

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Via Cavour, 50 

10123 Torino (Italy) 

Tel.: +39 011 83921111 

Fax: +39 011 8125661 

info@estetica.it 

www.esteticamagazine.net 

à 

SUBSCRIPTIONS 

e-mail: customercare@estetica.it 

6 

ONLINE 

www.esteticamagazine.com 

In this issue: 

HAIR catwalks Spring/Summer 2023 06 

direction Blending Blondes 12 

personality Whitney Rocks! 18 

film Rediscover Barbie 20 

art Maria’s Wonder 22 

exhibition Amazonia Magic 24 

legacy Calendar Legend 26 

focus Llongueras Forever 28 

awards ITVA at Destination 2023 30 

events Front Row Summit 32 

show International Hairdressing Awards 34 

health Superfoods & Your Hair 36 

vision Being Myself 38 

Ad index 

PUBLISHER AND MANAGING DIRECTOR 

Roberto Pissimiglia 

INTERNATIONAL EDITOR-IN-CHIEF 

Laura Castelli 

FEATURES EDITOR 

Gary Kelly 

Alternative Hair www.alternativehair.com OBC 

Beauty Istanbul www.beauty-istanbul.com IBC 

Beauty World Middle East 

INTERNATIONAL ADVERTISING COORDINATOR 

Monica Tessari 

SALES & PR ASIA-PACIFIC 

Luisa Barberis 

INTERNATIONAL COORDINATOR 

Emanuela Vaser 

LAYOUT 

Manuela Artosi, Davide Cardente 

www.beautyworld-middle-east. 

ae.messefrankfurt.com 04 

Goldwell Hong Kong www.goldwell.com / +852 2529 1018 46 

Goldwell Kao Salon Division www.kaosalondivision.com 05 

Kerasilk www.kerasilk.com 01-48 

OMC www.omchairworld.com 02 

Oribe www.oribe.com 47 

CONTRIBUTORS 

ESPAÑA 

Elisabet Parra 

DEUTSCHE AUSGABE 

Michaela Dee 

FRANCE 

Marie Coccoluto 

UK 

Gary Kelly 

ITALIA 

Lucia Preziosi, Glorianna Vaschetto 

USA 

Marie Scarano 

DIGITAL 

Erica Balduini, Erika Marchese, 

Stefania Rao

30 October – 1 November, 2023 

Dubai, United Arab Emirates 

Uncover beauty. 

Maximise 

opportunity. 

The region’s largest international 

trade fair for the beauty industry. 

Find out more, visit 

www.beautyworldME.com/ADS

BEAUTIFUL STARTS 

AT THE SCALP. 

Dualsenses Scalp Specialist. The first prerequisite 

for beautiful hair is a healthy scalp. That’s why we offer 

a range of effective, color-safe solutions for individual 

scalp and hair needs. For instant results from root to tip. 

Visit goldwell.com for the full portfolio. 

#DUALSENSES #GOGOLDWELL

haircatwalks 

A 

spring 

summer 

2023 

Andres Sarda 

N I 

M AL 

P ATTERNS P 


E06 

CATWALKS PHOTOS: IMAXTREE

Alpizar 

Kronthaler Westwood 

Monday Swimwear 

ATTERNS 


The Blonds 

Luli Fama 

ROARING SUMMER… LIVE FROM 

THE URBAN JUNGLE. ANIMAL 

PRINTS POPULATE SEASONAL 

FABRICS, REIGNITING OUR DESIRE 

TO GO ON SAFARI AND SEE THE 

WORLD AT ITS MOST GLORIOUS. 

Halpern 

Victor Glemaud DSquared2 

Halpern 

Fendi 

See animal print enthusiast 

Roberto Cavalli’s runway 

presentation here! 

video 

video 

07E

haircatwalks 

FIZZY 

spring 

summer 


FISHNET 

Thom Browne 

E08

IDEAS CAUGHT IN THE WEB OF 

CREATIVITY AND TRANSFORMED 

INTO THE NEXT TREND. DO YOU 

REALLY NEED TO BE WEARING 

A DRESS? TRY ASKING THAT 

FISHERMAN OVER THERE! 

Irene Luft 

Naeem Khan 

Istituto Marangoni Challenge 

Marant 

Khanbogd caschmere 

Chloe 

GCDS 

Chloe 

Balmain 

Jmp the label 

Elisabetta Franchi 

Watch the Balmain show: 

you might net yourself 

a work of art... 

video 

video 

09E

haircatwalks 

spring 

summer 


Moschino 

ON THE 

BEACH 

E10

Jmp the label 

WHO WOULD HAVE GUESSED IT? 

FOR DECADES WE’VE OBSERVED 

OUR KIDS PLAYING ON THE 

BEACH WITH THEIR INFLATABLES 

- WELL NOW IT’S THEIR TURN TO 

SIT THERE AND WATCH US! 

Destination Colombia 

Origins of Oceans Moschino 

Poca Poca 

Ottolinger 

Raisa Vanessa 

Leonard 

Beach Bunny 

Moschino 

Don’t miss out on the 

Moschino cartwalk show: 

just scan the QR Code! 

video 

Moschino 

video 

11E

hairdirection 

Royal Treatment by CHI Collection 

Hair: Mego Ayvazian and assistance from Lorena Guevara / 

Photos: Mohammed Ghanayem / Makeup: Jannette Marin and 

Ashley Reyna / Styling: Alexandra Cohen 

BLENDING 

BLONDES 

E12

■ ROYAL TREATMENT, INDEED! The topknot 

on the facing page is definitely in a 

class of its own. The perfection of this 

styling makes it fit for a queen! The 

multi-dimensional blonde ranges from 

dark ash to platinum. Mego Ayvazian 

&Lorena Guevara @ CHI, USA/UK 

Hair, Makeup, Styling, Photo: Michael Haase 

@ Platinumblack a Michael Haase Salon 

BASIC BLONDE 

DOESN’T EXIST! 

THERE’S A MYRIAD 

OF NUANCES & 

TECHNIQUES FOR 

A TOTALLY 

CUSTOMIZED LOOK 

THIS SUMMER. 

Gary Kelly & Marie Scarano 

▲ SIMPLY CONTEMPORARY “New 

blondes are all the rage, getting away 

from the swimmers of the sea from 

mermaids and unicorns and becoming 

“real” girls again. From frosty and 

creamy full heads of lightness to shades 

of summer and toast for the more 

elegant on the planet. If you’re doing a 

1000 baby lights you’re working too 

hard. You might as well just colour the 

head and prepare for the “wow” as it 

echoes through the land of fashion.” 

Michael Haase @Platinum Black, USA 

◆ SUN-KISSED BALAYAGE. “For summer, 

it’s all about sun kissed, golden toned 

blondes. Warm blonde tones that 

instantly add warmth to the complexion. 

My image showcases this trend perfectly 

and adds a glow to the model’s 

complexion. Paired with textured waves, 

this is the ultimate summer hair look.The 

best way to create the look is by adding 

sunkissed blonde balayage and highlights 

to the hair and toning to create a seamless 

blonde. Always use a product like 

Schwarzkopf Fibreplex to keep the hair 

in the best condition possible during the 

colour process.” Diana Carson (UK) 

● MUTED BALAYAGE. “This image is 

without a doubt one of my favourites 

from this collection, it is absolutely 

a trending summer look and really 

show-cases the salon trends that 

clients ask for and hope to achieve 

for their hair. Although not a typical 

summer blonde, this muted balayage 

is a look that is very much wearable, 

not over powering and that can be 

maintained easily with the addition of 

a stretched root.” Seung ki Baek (UK) 

▲ 

◆ 

Hair: Diana Carson, Consultant Designer and Artistic Team Member at Rainbow Room International Photo: Chris 

Bulezuik / Make-up: MV Makeup / Stylist: Detroit Law 

Hair: Seung ki Baek and the RUSH Artistic Team / Make-up: Lan Nguyen-Grealis / Clothes Stylist: Robert 

Morrison / Photo: Jack Eames 

● 

1 3E

hairdirection 

Hair: Ria Kulik, The HairBank, Urmston, Manchester @riak_hair 

Hair Creation: Dan Spiller, Sevda Durukan & Alberto Di Domenico / Creative Direction: Bruno Marc 

Giamattei / Creative Assistance: Valentina Malta & Gregory Mastrostefano / Make-up: Katie Moore / 

Styling: Ellen Spiller / Photo: Jamie Blanshard Products: JOICO 

■ 

■ SUN KISSED CURLS. Summer 2023 is truly 

the season of blondes – all shades, tones 

and techniques which help us take the client 

to their requested colour. This gorgeous 

golden blonde resonates with all things 

summer – giving a real sun kissed look that 

is much sought after by clients of all ages. 

Although working with a global application, 

I also worked in another two to three 

shades of blonde throughout, which added 

more dimension and gave the look a real 

multi tonal feel. Daniel Spiller (UK) 

▲ BARBIE BLONDE. “I’m loving the new 

Barbie blonde that is coming back on trend. 

To me I feel that the cool ashes and heavily 

toned blondes are facing out now, and 

clients are wanting to move towards more 

brighter and fresh blondes again. The new 

Barbie movie is a big inspiration and 

nostalgic for me. All I wanted when I was 

younger was long, golden blonde hair 

reflecting in the sunlight. These brighter, 

warmer tones of blonde are everything I 

love about a blonde – eye-catching, luscious 

and conditioned.” Ria Kulik (UK) 

Hair: . KH Hair - Helen Stilwell, Millee Rowlson, Amelia Krasinski, Laura Howland / 

Photo: Deborah Selwood / Make-up: Cristina Lazzarotto 

◆ 

▲ 

◆ GO FOR GOLD!. This beautiful combination 

of layered freehand blonde highlights 

and gorgeous deep textured curls is a 

winner in every respect. For the team at 

KH Hair in Arnold, Nottinghamshire, it 

scooped them the top prize of Image of 

the Year at the group’s annual celebration 

evening in which they all showcased their 

individual and team achievements over 

the past 12 months. KH Hair (UK) 

● CAPTIVATING INFINITY .“This captivating 

multi-shade blonde-on-blonde look (facing 

page) is from Infinity, my new hair collection 

that combines contemporaneity and 

classicism. The looks have been simply 

created by adapting the past and the future, 

using very intricate techniques that can be 

repeated over and over. Defining style and 

modernism, the hair becomes threedimensional 

by creating layers of multitexture 

merged with multi-coloured looks. 

Simple, yet eye-catching. A sign for the future 

of the youth of today.” Angelo Seminara (UK)

● 

Hair Concept and Creation: Angelo Seminara / Photo: Trevor Leighton / Make up: Laura Dominique 

15E

hairdirection 

Artistic Director & Concept: Luigi Martini / Photo: Mauro Mancioppi / Hair Concept: Luigi Martini & International Creative Team / Creative Team: Andrea Galvagno, Mayla Fabbriciani, Giovanni Napolitano, Marco Orazi, Alicia Lanzi / Fashion Stylist: Luca Termine / Makeup Artist: Raffaella Tabanelli / Concept Graphics: Andrea Guerrieri 

●

● COMPLEMENTARY ELEMENTS. This is 

the whole package. Subtle yet stunning. 

We all know that yellow and purple are 

complements, but this blonde and lilac 

combo take it to another level. The cool 

shimmer on this side-parted, mid-length 

bob for a go-anywhere-do-anything 

look. The deep part and sweeping bangs 

update the straight-laced classic and opt 

for an edgier and more contemporary flair. 

Luigi Martini & the Lisap International 

Creative Team, USA/Italy 

■ 

Wella’s Signature Artists, Signature Blondes 

■ TUTTI FRUTTI. Summer is all about 

going bright blonde, but it takes the 

right product and knowledge to achieve 

the perfect blonde look. If bright blonde 

isn’t really your bag, why not add a 

touch of summery fruit to your blonde 

– like strawberry, peach, or mango – to 

keep it looking fresh? Wella’s Signature 

Artists, Signature Blondes, USA 

▲ NAKED UTOPIA. “To create this look 

I blow dried it with a medium strength 

mousse to create some volume. Once 

dried I used medium barrel tongs then 

pin curled it and left to cool. The curls 

were brushed out with a soft brush - om 

within and there is peace and harmony.” 

Melanie Tudor, UK 

◆ WARM SUMMER SANDS. Nowadays 

even someone with a naturally dark 

base can fulfill their dreams and go 

blond. This colour correction went 

without a hitch to result in this 

unique sandy, beige blond is the 

perfect balance of warm and cool 

tones for a chic blunt bob. 

Linh Phan@BESCENE & Jax 

Hovorka@FULLMETALJAXON, 

for Schwarzkopf Professional 

Hair & Creative Direction: Melanie Tudor, En Route / Photo: Micheal Young 

/ Make up: Maddie Austin / Clothes Styling: Clare Frith 

◆ 

▲ 

Hair: Linh Phan@BESCENE & Jax Hovorka@ FULLMETALJAXSON for Schwarzkopf Professional 

17E

hairpersonality 

WHITNEY 

ROCKS! 

Daniela Giambrone 

PROTAGONIST OF GOSSIP GIRL 2 AND NOW IN CINEMAS APPEARING IN HOCUS 

POCUS 2 ALONGSIDE SARAH JESSICA PARKER, WHITNEY PEAK IS REVVING 

UP HER ENGINE ON THE ROAD TO SUCCESS. A NEW STAR IS BORN! 

THERE’S NO MYSTERY ABOUT 

HER, although Whitney Peak is much 

more than simply another talent 

forging ahead in the world of creativity. 

The success she is now enjoying is also 

down to a fascinating luminous aura 

that, at just 20, already seems to be an 

integral part of her being. Mother 

hairdresser, father pilot and engineer, 

she was born in Uganda, but at the age 

of ten she moved to Canada, where her 

life took on a new direction. It began 

with a chance casting for Disney which 

ended up with her becoming the face 

of Chanel’s Coco Mademoiselle 

perfume, Her secret? Determination 

with a thoroughly fresh approach to 

life. Her hair is also a proud part of her 

identity and she’s happy to transform it 

into any style, from sophisticated retro 

waves to very long braids - as and when 

the mood takes her! 

more 

more 

Discover more about 

Whitney Peak 

E18

Photo: Getty Images 

19E

hairfilm 

REDISCOVER 

BARBIE 


STELLAR CAST, INDIE DIRECTOR, OSCAR-WINNING COSTUMES - BARBIE IS ON 

HER WAY IN A FILM THAT WILL REVEAL A DIFFERENT SIDE TO HER PERSONA! 

E20

CHEWING BUBBLEGUM and with her Californian 

gold locks flowing behind her, all appears as one would 

expect - at least as far as the trailer is concerned. Directed 

by Greta Gerwig, the film itself will hold some expected 

surprises for anyone who thinks they’d alread figured 

out the plot line. Forget the clichés of perfect hair 

and athlethic, impossible-to-achieve physiques, because 

Barbie, played by Margot Robbie, and Ken, played by 

Ryan Gosling are trailblazers for irony, intellgence and 

learned quotations that will seduce the intellect of even 

the most critical film buff. The glam side is entrusted 

to a super cast – Dua Lipa, Helen Mirren, transgender 

supermodel Hari Nef among others – along with 

impeccable make-up, wigs and costumes by Jacqueline 

Durran, a Hollywood icon with two Academy Awards 

to her name. In cinemas from July 20. 

video 

video 

21E

hairart 

MARIA’S 

WONDER 

TURQUOISE HAIR, OVERSIZED HATS, EXTRAVAGANT CREATURES 

AND LOTS OF COLOUR INHABIT THE IMAGINATION OF MARIA BRUNNER, 

A PHOTOGRAPHER WHO TRANSFORMS HER VISIONS INTO HER REALITY. 


ARTIFICIAL INTELLLIGENCE 

can boost creativity. As so many 

examples begin to emerge, that of Maria 

Brunner is certainly worth a mention. A 

trained architect as well as a graduate in 

international relations from Geneva, 

nowadays she lives and works in Zurich. 

As a passionate photographer, the 

discovery of AI has opened up a whole 

new artistic channel for her. “Every time 

I generate an image using AI, I’m 

fascinated by how chaos turns into 

harmony,” she explains. “I delight in 

meticulously choosing each word in my 

text suggestions in Midjourney, 

knowing they affect the colours in the 

resulting images” And that’s how she 

embraces new ways to experience 

innovative techniques, explore different 

styles and push the boundaries of 

traditional photography towards images 

that seem to have come straight from 

the domain of Alice in Wonderland! 

“My encounter with 

Artificial Intelligence 

has been a fascinating 

exploration of the 

interplay between 

technology and 

creativity.” 

E22

A chat between friends 

- from the imaginative 

world of Maria 

Brunner. 

more 

more 

23E

hairexhibition 

AMAZONIA 

MAGIC 

Giancarlo Rapetti 

AN EXHIBITION OF OVER 200 IMAGES SHOWCASING THE ENVIRON- 

MENTAL SECRETS OF THIS IMMENSE, MYSTEROUS LAND & ITS IMPACT 

ON THE LIFESTYLE OF 12 INDEGINOUS GROUPS OF INHABITANTS. 

video 

AMAZONIA is a photographic 

exhibition by Sebastião Salgado 

which is being staged at the Vapore di 

Milano showspace in Milan, Italy 

until 19 November. It focuses on 

landscapes and indigenous peoples, 

with breathtaking aerial images of the 

great forest and its inhabitants. They 

amaze us with their ancestral 

modernity and their great attention 

to their own beauty - tribal make-up 

and elaborate hairstyles - but with just 

a hint of western influence. That’s not 

to overlook the atmospheric beauty of 

the landscape - mountains shrouded 

in fog, “flying” rivers, torrential rains 

and Islands in the Stream. Salgado’s 

exhibition is the result of seven years 

spent by this Brazilian photographer 

immortalizing the character of what 

was once called... The Green Hell. 

video 

Amazonia in accompanied with 

music composed by Jean-Michel Jarre 

E24

Young Asháninka Woman, 

Acre, Brazil, 2016. 

© Sebastião Salgado/Contrasto 

25E

hairexhibition 

CALENDAR 

LEGEND! 

THE FASCINATING PHOTOGRAPHIC STORY OF ‘THE CAL’ 

AT THE ‘ETERNAL BEAIUTY’ EXHIBITION, WITH A LOOK BACK 

FROM ITS LAUNCH IN 1964 UP UNTIL THE PRESENT DAY. 

Sergi Bancells 

ETERNAL BEAUTY is the biggest 

study ever made of the famous Pirelli 

Calendar (The Cal) from its inception in 

1964 to the pesent day. The prestigious 

Italian photographer, Amedeo Turello, 

has been curator of the Pirelli Collection 

since 2015 and forthe first time it is on 

display at FotoNostrum in Barcelona, 

Spain. Eternal Beauty showcases fashion, 

beauty and art and also hair trends, 

through 450 photographs by 41 

acclaimed photographers such as Peter 

Lindbergh, Annie Leibovitz, Helmut 

Newton, Herb Ritts, Paolo Roversi, 

Mario Testino, Patrick Demarchelier 

and Richard Avedon, to name but a few. 

In an exclusive quote for Estetica, 

Turello said: “The Pirelli Calendar is 

a barometer of what is happening in the 

world through the medium of 

photography. As such, it reflects social 

and cultural changes in how femininity 

and the emancipation of women are 

preceived.” 

video 

video 

Naomi Campbell © Richard Avedon 

Pirelli Calendar 1994 

> 

St. Vincent © Bryan Adams 

Pirelli Calendar 2023 

E26

27E

hairfocus 

LLONGUERAS 

FOREVER 

Elisabet Parra 

THE INTERNATIONAL HAIRDRESSING GENIUS DEPARTED THIS EARTH 

IN MAY, LEAVING BEHIND AN EXTRAORDINARY CREATIVE LEGACY. 

Photo: Archivo Llongueras 

E28

THE ULTIMATE CREATIVE ICON, 

he’s the Spanish hairdressing genius who 

devised the Llongueras Method, held 

countless educational seminars and, in 

1972, opened the first unisex salon in 

Spain. Lluís Llongueras was at the forefront 

of the most important generation of 

Spanish hairdressers. Among his clients 

were the Duchess of Alba, Carmen Sevilla, 

Rocío Jurado and Lola Flores to name but a 

few. He was also sought out by Queen Sofia 

of Spain and Hollywood actresses such as 

Raquel Welch, Bianca Jagger, Angelica 

Houston and Cher, whose most famous 

look, perhaps, was in the movie Moonstruck. 

Lluís’ passing not only represents a 

great loss for our industry, but also for the 

art world at all levels. Friend and collaborator 

of personalities such as Salvador Dalí, he 

was also a renowned sculptor, painter, 

writer, poet and photographer, among 

other artistic aspects of his multifaceted 

personality. Among the many traits that 

defined him was his belief in feminism - as 

he himself declared: “I have liberated the 

hair of Spain to free its women”. He was 

always a forerunner of the feminist 

movement and in the ‘60s he was already 

advocating for equal pay in the workplace. 

“Lluís, you will always be in our hearts...” 

video 

video 

Discover the genius of Lluís 

Llongueras in this video. 

29E

proevents 

ITVA at DESTINATION 2023 

Wella Company’s 

DESTINATION 2023 

in Gran Canaria 

combined with 

the International 

TrendVision Awards to 

bring together 1,200 

hair professionals 

from an incredible 

57 countries. 

Scan me! 

DESTINATION 2023 event by Wella 

Company not only included 6 

shows, 42 model transformations, 

4x Look & Learn hair educational 

insights, networking opportunities 

and inspirational digital platforms, 

but it was also the occasion for the 

winners of the 20th edition of the 

prestigious salon professional 

competitions – ITVA and & NTVA 

2023 - to be revealed. As well as a 

series of captivating digital Look & 

Learn session, stage shows 

featured guest artists including 

Romeu Felipe, Renya Xydis, James 

Earnshaw, Anthony Cole, Briana 

Cisneros, Alexis Ferrer, Patricia 

Nikole and Guy Kleinhau, all of 

whose work utterly wowed and 

mesmerised a captivated audience. 

“At Wella, we believe that when 

hairdressers thrive, we thrive,” 

commented Annie Young-Scrivner, 

CEO of Wella Company from the 

stage at #welladestination2023. 

“Our commitment to professionals 

has been the cornerstone of our 

iconic heritage for over 143 years. 

We are immensely proud to support 

over 500,000 salons around the 

world, partnering with thousands 

of talented stylists and technicians, 

and serving millions of loyal 

consumers who trust in our brands. 

It’s truly special to see it all come 

together here at DESTINATION 

2023.” This was also the occasion 

for Wella Professionals to launch 

their Ultimate Repair Care line with 

a show featuring James Earnshaw. 

The patented-technology leave-on 

hair repair treatment can reverse 

hair damage in just 90 seconds. 

INTERNATIONAL TREND VISION 

AWARDS 2023 

There was an air of excited anticipation 

on the ultimate day of DESTINATION 

2023 as the finalists of the 2023 

International TrendVision Awards 

eagerly awaiting the announcements 

of this year’s talented winners. The 

exceptional circumstances of the 

past 3 years have meant that it has 

been impossible for the legendary 

TrendVision Award ceremony to be 

staged as a face-to-face gathering. 

This made the 2023 event even 

more exciting and significant. In 

order to mark this year’s 20th 

edition, the 3 cycles of winners 

elected during the pandemic were 

invited to participate in a very 

evocative Parade of Nations, a true 

reflection of the Wella family’s 

global reach. This year saw 8 winners 

across 8 nominations rising above 

hundreds of entries in order to win 

their category. 

E30

T H E 2 0 2 3 W I N N E R S 

COLOR ARTIST: Luca Formigoni, Rosa Equipe, ITALY; COLOR SPECIALIST: Nelita Pavlova, 

Elysium Studio, BULGARIA; CRAFT ARTIST: ZHANGXI, FC Salon, CHINA; NATURAL TEXTURE 

ARTIST: Cosmin Grădinariu, Salon Catwalk, ROMANIA; EDITORIAL LOOK: Elin Sahlin, Victor 

Noblesse, SWEDEN; MEN’S HAIR: Vladislav Berezan, REMPIRE, ESTONIA; STYLE MASTER: 

Sølvi Bjørnevoll, RAISE, NORWAY; NAIL ARTIST: Anna Doicheva, Salon Shnola, BULGARIA 

31E

proevents 

Front Row 

Summit 

The Front Row Summit 2023 was 

attended by 1,500 hairdressers 

from all corners of the world and 

was hosted onstage by Mario 

Aragón, SVP Revlon Professional, 

and Miquel Garcia Cotado, Global 

Creative VP Revlon Professional 

Brands. It was a unique opportunity 

for everyone to unite and enjoy a 

unique mix of inspiration, creativity, 

innovation and trends. 

FORECASTING MACROTRENDS 

Mario and Miquel decoded the 

2024 macrotrends in consumer behaviour, 

fashion, beauty and hair, 


Palma de Mallorca was the destination for the Front 

Row Summit 2023 by Revlon Professional, which 

turned out to be a truly game-changing event 

as well as a spectacular hairdressing gathering. 

unveiling the next wave of trends 

that would inspire the audience to 

elevate their businesses. To make 

this macrotrend forecast even more 

spectacular, multi-awarded Revlon 

Ambassadors, hairdressers Emmanuel 

Esteban (France), Rafael Bueno 

(Spain) and Robert Masciave 

(UK) were invited to translate these 

trends into hair fashion proposals, 

bringing their spectacular models to 

the stage. The audience was blown 

away by the creativity and skill of 

these incredible hairdressers, as 

they translated the latest trends 

into stunning hair looks. 

E32

REVLON PROFESSIONAL’S 2024 

HAIRCOLOR OF THE YEAR 

Miquel Garcia then invited the audience 

to participate in an interactive 

session to co-create Revlon Professional’s 

2024 Haircolor of the 

Year. Through a real-time voting app, 

the attendees had the opportunity 

to use their own expertise in choosing 

the next trending colour. This 

was a fantastic opportunity for the 

hairdressers in the audience to 

share their opinions and insights, 

while helping to shape the future of 

the beauty industry. 

INSPIRATION AND EMPOWERMENT 

The event’s focus was to empower 

the Revlon Professional international 

community of hairdressers, providing 

them with business-driven 

tools to elevate standards and build 

their brands. This year’s keynote 

speakers included an energised, enthusiastic 

presentation by Sophia 

Hilton, urging everyone to celebrate 

their unique authenticity, and Eva 

Ziegler, chief marketing officer and 

transformational leader, who took 

the stage to show the audience the 

8 success factors for a great customer 

journey. 

more 

more 

Scan the link 

above to discover 

more about this 

event. 

The night ended with a crowded, 

spectacular dinner and party, which 

was a fitting end to a successful 

event. The Front Row Summit 2023 

by Revlon Professional was a huge 

success and showed the commitment 

of Revlon Professional to 

empower hairdressers all over the 

world. 

33E

proevents 

IHA 


An incredible night of 

inspiration & creativity: 

1,600 hairdressers 

from around the 

world attended the 

International Hairdressing 

Awards 2023. 

1,600 professionals from 30 countries 

gathered in Palma de Mallorca, 

Spain, for the sensational International 

Hairdressing Awards 2023. 

This awe-inspiring competition has 

firmly established itself as a cornerstone 

of our industry since it was 

launched in 2019. Held at the Palau 

de Congressos de Palma on May 

8th, the ceremony was broadcast 

live online. 

The evening unfolded to great acclaim, 

complete with the purple carpet 

– the red carpet of our industry– 

and a catwalk show with some of 

the best hairdressing teams in the 

world presenting their collections. 

The Great Night of Hairdressing 

video 

video 

Scan the QR code to 

watch the amazing 

IHA 2023 video! 

This was, of course, followed by 

the most glamorous awards ceremony. 

The prestigious International 

Hair Legend 2023 was presented 

to global hair icon Anthony Mascolo, 

recognized for his exceptional 

career. Also, British hairdresser 

Sophia Hilton was honoured with 

the International Hair Influencer of 

the Year award for her significant 

impact on social media and beyond. 

This year, the Best International 

Men’s Commercial Collection award 

went to Laura Scott and Bayleigh 

Peace from Mark Leeson Salons 

(UK), while the Best International 

Women’s Commercial Collection 

went to Robert Masciave, also 

E34

IHA 2023 was graced by an 

enchanting runway show with 

the extraordinary talents of 

acclaimed hairdressing teams. 

from the United Kingdom. Enrica 

Russo, a young Italian hairdresser 

based in the UK, triumphed in the 

Best International Avant-Garde Collection 

category. Swedish hairdresser 

and make-up artist Erika Okvist 

was honoured as the Best International 

Film & TV Hairdresser of the 

Year. The Mark Leeson Art Team 

from the UK was recognized as the 

International Artistic Team of the 

Year, and for the second consecutive 

year, Cos Sakkas from TONI&- 

GUY (UK) was crowned International 

Hairdresser of the Year, 

the most prestigious accolade 

in the competition. 

INSPIRATION AT ITS BEST 

The awards ceremony was 

accompanied by a captivating 

runway show presentation 

featuring distinguished 

hairdressing teams 

such as Rick Roberts (UK), 

Steven Smart (UK), Mark 

Leeson Art Team (UK), HOB 

Creative Team (UK), Carlos 

Valiente (Spain), and Antoinette 

Beenders + X-Presion (USA/ 

Spain). Additionally, prominent figures 

from the international hairdressing 

industry graced the event as 

VIP guests. The International Hairdressing 

Awards is an independent 

company founded by hairdressing 

icon Mikel Luzea, supported since 

the beginning from a main sponsor 

of international relevance that believes 

in IHA’s message and mission, 

Revlon Professional. Also, Estetica 

Magazine acts as global media partner 

and The Hair MBA and Salón 

Look Madrid as sponsors. 

35E

pro ingredients 

SUPERFOODS 

& 

‘Superfoods’ have exploded onto the market in recent years. They have 

beneficial effects on the body both internally and externally. 

From table to product, here are the ones that are great for your hair. 

YOUR HAIRLucia 

Preziosi 

It is now known that stress and bad habits, especially around 

food, can be harmful to hair health, even causing it to fall out. 

Less known however, is that hair can be strengthened by 

including some precious seasonal foods in your diet. Carlos 

Portinha, Chief Clinical Officer of the Insparya Group, has 

indicated nine superfoods for healthier, more beautiful hair – 

especially during the colder season. Number 1 on the list is 

salmon, which is rich in protein, vitamin D and Omega-3 to 

promote correct hair growth and the development of cellular 

membranes, at the same time as strengthening the scalp. 

Then there’s avocado, an essential food for healthy and 

strong hair. And also oats which, being very rich in vitamin B 

and zinc, are highly beneficial thanks to their silicon content - 

a very important component of keratin, a fundamental nutrient 

of the hair shaft. Foods such as beans, fish and meat are also 

essential in a balanced diet, especially when there are other 

issues that could be affecting hair health. 

E36

FROM THE TABLE TO THE SALON • • • • • • • • • • • • • • • • • • • • 

If they are good for you when you eat them, they are probably also good when applied to the face and scalp. This is 

how superfoods become protagonists in the formulations of cosmetics and hair products. The list is long - and 

growing longer by the day: from cocoa to goji berries, from almonds to pomegranates and mushrooms, all are becoming 

beauty allies. Think of what happens when a dried mushroom is immersed in water to understand its potential. 

By completely rehydrating, the mushroom reverts to its original appearance. This characteristic can be exploited both 

for the skin, as an excellent component for face creams, serums and foundations, and also for the hair in order to 

protect against heat damage from straighteners and hair dryers, pollution and chemical stress from dyeing and discoloration. 

For this reason, the professional trichological market is also looking for superfoods. 

Here are the top 9 superhero foods 

for more beautiful, stronger and 

healthier hair: 

Salmon: rich in protein, 

vitamin D and essential 

Pure 

fatty 

essenze 

acids (Omega-3), 

di piante e fiori 

it 

sono 

promotes 

da sempre 

good 

al 

hair 

centro 

growth 

delle 

and 

linee 

the development 

Aveda, ad 

of cell 

altissima 

membranes, 

derivazione 

while also 

naturale, 

strengthening 

cruelty free, 

the scalp. 

vegan, 

senza 

Lentils: 

siliconi 

a plant-based 

e ricche di 

superfood 

protein, 

complex. 

high in zinc, 

Come 

magnesium 

la linea Nutriplenish, 

and biotin, they 

formulata 

help improve 

con una 

hair 

miscela 

health. 

di 

olio 

Rice: 

di melograno 

it is advisable 

biologico, 

to 

ricco 

choose 

di omega 

the varieties 

5, che aiuta 

with 

a rivitalizzare 

the darkest 

le 

colour 

chiome, 

possible, 

olio 

such 

di cocco 

as basmati, 

biologico, 

wholemeal 

per 

nutrire 

or parboiled, 

i capelli 

as 

in profondità, 

they contain 

e burro 

a high 

di 

level 

mango. 

of vitamin B, 

which is useful for 

stimulating cell growth and 

making them stronger and 

La 

plumper. 

linea Super Drops di 

Sinesia 

Eggs: a 

presenta 

source of 

prodotti 

protein 

super 

with high 

concentrati, 

biological 

che 

value 

possono 

and rich 

essere 

in biotin 

usati 

- useful 

da soli 

for 

o 

stimulating 

in abbinamento 

the growth 

a creme 

of 

e 

stronger 

maschere. 

and 

La 

healthier 

sua formula 

hair. 

è 

Carrots: 

a base di 

their 

alfaidrossiacidi 

main benefit 

della 

is carotene, 

frutta (AHA), 

a nutrient 

che 

that 

esfoliano 

promotes 

delicatamente 

healthy skin and 

viso 

e 

tissue 

cuoio 

membranes. 

capelluto, olio 

The 

di 

Patauà, 

greater 

un 

its 

concentrato 

presence in 

di 

the 

proteine 

body, the 

vegetali 

better its 

e omega 

ability 

9 

to 

che 

prevent 

rafforza 

dandruff 

e idrata 

and 

i capelli 

hair 

fragili 

loss. 

e fini e un complesso 

di 

Spinach: 

vitamine 

it 

B, 

provides 

C, E dall’azione 

a high 

number 

antiossidante, 

of nutrients 

protettiva 

such as 

ed emolliente. 

vitamins A and C, zinc, 

magnesium and iron, the 

latter 

Biobotanic 

being particularly 

Care ricorre 

important 

al pomodoro 

for 

per 

maintaining 

la sua 

the 

omonima 

health 

linea 

of women’s 

di bellezza 

hair. 

Oats: 

anti-age 

rich 

composta 

in vitamin 

da 

B and 

zinc, 

shampoo, 

they are 

balm, 

beneficial 

fluid e oil. 

primarily 

Ricco di vitamina 

for their silicon 

A, quindi 

content, 

retinolo che 

a very 

combatte 

important 

component 

l’invecchiamento, 

of keratin 

e di 

and a 

fundamental 

vitamina C che 

nutrient 

facilita 

in the 

hair 

l’assorbimento 

shaft. 

del ferro, il 

Avocado: 

pomodoro è 

being 

efficace 

rich 

per 

in 

vitamin 

mantenere 

E – 

i 

the 

capelli 

integration 

lucidi e 

of 

forti 

which 

ma anche 

is directly 

come scudo 

proportional 

contro polveri 

to 

e 

good 

raggi 

hair 

UV. 

health – avocado is an 

essential food for healthy 

and strong hair. This food is 

also rich in precious fatty 

acids 

Da sempre 

to stimulate 

attenta 

cell 

alla 

growth 

natura 

(i.e., 

e alla 

follicular 

sostenibilità, 

unit 

cells) 

Davines 

and ensure 

offre prodotti 

more 

ricchi 

effective 

di ingredienti 

and healthy 

indispensabili 

hair 

production. 

alla salute dei capelli: dalla 

Walnuts: 

chia, un superfood 

they are rich 

con 

in 

semi 

vitamin 

ricchi di 

E, 

amminoacidi, 

vitamin B, zinc 

and 

antiossidanti, 

essential fatty 

rame, 

acids, 

zinco 

all 

e 

of 

ferro, 

which 

all’estratto 

are essential 

di spinacio 

for 

healthy 

ricco di 

hair 

vitamine 

growth. 

(A, 

Thanks 

C, E, 

to 

K, 

their 

B1, 

anti-inflammatory 

B2, B6 e PP) e con 

power 

proprietà 

and cardiovascular 

antiossidanti, 

protection, 

rimineralizzanti 

walnuts 

e fortificanti 

are 

definitely 

della struttura 

an important 

dei capelli. 

food 

to include in your diet. 

Clinical research shows that hair can be strengthened by including 

a number of precious seasonal foods in your diet. 

37E

hairvision 

INNER ME 

Beauty comes from within 

and exudes throughout our 

being. How we appear on the 

surface reflects the reality 

of who we are inside. 

BEING 

MYSELF 

Hair: Bert Tsou@Eros/Photo: Howard Chang/Make-up: Nien Tsz Lee, Yafan Tsing & Yi ju Hou 

E38

OUTER ME 

Self-confidence is an 

unspoken expression 

of positivity. Love who 

you are and it will all 

come so naturally! 

Hair: Genia Church@The Collective By Epiphany/Photo: Damien Carney/Make-up: Joanne Gair/Styling: Nikko Kefalas 

39E

hairvision 

ELUSIVE ME 

The less we reveal about 

ourselves, the more we 

pique the curiosity of others. 

So... give them something 

to wonder about! 

Hair: Mayte Garrote @ Different Estilistas/Photo: David Arnal/Make-up: Jose Luis Blasco/Products: Montibello 

E40

Hair: Elle Broadhurst/Colour: Kristie Kesic@Cobelle Creative/Photo: Georgia Wallace/Make-up: Gemma Elaine/Styling: Tamzen Holland 

SILENT ME 

To be quietly lost in your 

own imagination is to be in 

your uniquely private place. 

Be careful who you choose 

to welcome in... 

41E

hairvision 

E42 

SENSORIAL ME 

Be abstract in your ideas, but be 

totally in-tune with the reality of your 

surroundings. That way, you can glean 

the best from both worlds. 

Creative Direction & Photo: Kalina Pulit/Hair: Matrix Israel Artistic Team@Cuts You Up/ Make-Up: Oonah Anderso 

< 

PENSIVE ME 

Take a bit of time to absorb 

what’s going on around 

you. Chances are, you’ll 

probably learn something to 

your own advantage! 

43E

hairvision 

THAT OTHER ME 

We all have an innerdiva 

who, in the right 

circumstances, finds 

their way to the surface. 

There’s a simple answer 

to the conundrum... 

be more diva! 

Hair: Elena Verikiou/Photo: Maros Belavy/Make-up: Joanna Pasternak/Styling: Nana Chomik 

E44

BOLDLY ME 

It’s that morning when you 

wake up and you feel like 

anything is possible in your 

world! Seize the day and 

reach brand new horizons... 

Hair: Genia Church@The Collective By Epiphany/Photo: Damien Carney/Make-up: Joanne Gair/Styling: Nikko Kefalas 

* 

45E

probrandnews 

KERASILK 

Launches 

in Asia 

KERASILK, a leading haircare brand, has proudly launched in Asia with 

a series of launch events held in Taiwan, Hong Kong and Singapore. 

The 3 launch events were attended 

by press members, influences and 

salon professionals who experienced 

KERASILK’s brand heritage, exclusive 

formulas and advanced biotechnology. 

KERASILK’s exclusive Silk+ Technology, 

infused with carefully selected 

high potency ingredients, ensures that 

every product creates hair that is both 

strong and beautiful. 

During the launch events, KERASILK 

introduced an extensive range of 

innovation-led products, each one 

optimized to meet specific hair and 

styling needs with a brand architecture 

that encourages endless possibilities. 

KERASILK has created haircare 

regimens that are truly individual. 

Products are split into four categories, 

KERASILK Essentials, Specialists, 

Styling and Expert services. These 

categories have been developed to 

perfectly complement each other, all 

created to achieve the best version of 

hair. 

Additionally, KERASILK unveiled 

‘The Taoyaka System’, a unique expert 

service developed in Japan and 

specifically designed for Asian hair. 

This system is designed to transform 

damaged Asian hair into Taoyaka 

Hair, a healthy hair condition, full of 

softness, elasticity, natural movement 

and outstanding shine. 

Introducing the four KERASILK categories with beautiful experience stations at the 

Taiwan launch (below left). The Hong Kong team was joined by educator Jordan Lam 

and celebrity stylist Jamie Lee to showcase a hair demo (below right). 

I 

In Taiwan, KERASILK was introduced 

on-stage by educator, Ethan Wu. 

The KERASILK launch in Asia shows a 

commitment to creating individualised 

haircare solutions that empower people 

to believe in what their hair can be. 

E46

probrandnews 

Extend Time 

(and Serenity) 

Between Washes 

New Serene Scalp Oil Control Collection by Oribe Hair Care: a 

product regimen specially designed to reduce excess oil and sebum. 

Those with oily scalps know the drill: 

wash as often as you can, and learn to live 

with lank, lackluster hair. Now, thanks 

to Oribe’s new Serene Scalp Oil Control 

Collection, you can finally hit pause 

between washes. Designed as a complete 

regimen to help reduce excess oil and sebum, 

the trio of targeted products leaves 

the scalp and hair looking and feeling 

clean and weightless for longer than ever 

before. 

A HEALTHY BALANCE IS ESSENTIAL 

In addition to absorbing and reducing oil 

on both the scalp and hair, this new Oribe 

Collection actually works to rebalance 

the scalp’s delicate microbiome, the essential 

ecosystem of bacteria – both good 

and bad – found on every scalp’s surface. 

The new Serene Scalp Oil Control Collection 

also includes Green Marine Algae 

and Mango Leaf Extract, both of which 

help diversify and maintain that balance. 

3 TARGETED PRODUCTS 

Oil Control Shampoo 

This purifying, silicone-free shampoo 

gently cleanses without drying or stripping 

the hair or scalp, helping to extend 

the time between washes and keep styles 

looking fresh for longer. The shampoo 

features a Biome Balancing Complex 

(Rosebay Extract and Green Marine Algae), 

developed to naturally regulate and 

rebalance the scalp’s biome. 

Treatment Mist 

Oribe’s new scalp-mattifying mist is a 

super-sheer, featherweight formula that 

prolongs the pause between shampoo 

sessions. Green Marine Algae and a sugar-derived 

prebiotic control and reduce 

the production of sebum to balance and 

support a healthy scalp microbiome, 

shielding the hair from environmental 

pollutants. In a consumer-panel test, 

90% of panelists that used the Serene 

Scalp Oil Control Shampoo and Treatment 

Mist at least three times in 10 days 

perceived a noticeable reduction in oiliness 

on the hair and scalp. Even more, 

91% of the panelists felt their scalp was 

less oily for 72 hours after use. After just 

one use of the products, 90% of panelists 

felt their hair was cleaner at the roots. 

Dry Shampoo Powder 

Ultra-oil-absorbing powder mattifies 

the scalp to reduce excess sebum to leave 

hair silky and clean-feeling. Kaolin Clay 

absorbs oil, dirt and product buildup, 

while Mango Leaf Extract helps reset the 

scalp’s essential balance. 

For further information visit oribe.com 

47E

probrandnews 

KERASILK 

Taoyaka 

System 

KERASILK introduces Taoyaka System: a unique expert 

service developed in Japan & especially designed for Asian hair. 

KERASILK’s holistic long-lasting repair 

service creates an enviable, healthy-looking 

hair condition, full of softness 

and elasticity with natural movement 

and outstanding shine. Now, the KERA- 

SILK Taoyaka System offers a multi-step 

in-salon treatment and dedicated at-home 

maintenance specifically designed 

for Asian hair. Developed in Japan, it 

goes beyond damage repair to create a 

beautified hair condition. It is powered 

by KERASILK’s exclusive Biomimetic 

Silk, Hyaloveil® and enhanced with the 

unique, high-performance Taoyaka Technology. 

TAOYAKA SYSTEM 5-STEP IN-SALON 

CUSTOMIZABLE SERVICE 

The top-level salon experience of KERA- 

SILK’s Taoyaka Service consists of five 

main steps, which are customizable, according 

to the damage level and desired 

hair feel. A choice of either Moisture or 

Airy leads to a versatile, personalized regimen 

of KERASILK Taoyaka products. 

Within the Taoyaka System, KERA- 

SILK’s formula with vegan and sustainable 

Biomimetic Silk creates naturally 

healthy-looking hair, alongside an infu- 

sion of Hyaloveil® to penetrate the hair 

strands with rich moisture. The Taoyaka 

Technology then combines these with 

carefully selected ingredients with the 

best possible properties - combined with 

KERASILK’s advanced, scientific hair 

history and the brand’s endlessly knowledgeable 

experts, damaged hair is rejuvenated. 

TAOYAKA SYSTEM HOME CARE 

PRODUCTS 

There is also a selection of dedicated 

Taoyaka System home care products 

designed to prolong and maintain the 

specific salon results up to 4 weeks: 

Taoyaka Sealing Mask Airy: A lightweight 

mask, to maintain the Taoyaka 

hair feeling and providing advanced 

care for healthy-looking hair full of 

softness & elasticity and with a silkyflowing, 

airy hair feel. 

Taoyaka Sealing Mask Moisture: An 

intensive yet lightweight mask to provide 

advanced care for healthy-looking 

hair full of softness and elasticity for a 

moisturized, bundled hair feel. 

Visit kerasilk.com for further information. 

#TaoyakaSystem #TaoyakaHair 

E48

COLOUR 

>>> 

FRENZY 

A total spectrum for hair, without exception 

Colori a tutto spettro, senza eccezioni 

Toutes les couleurs du spectre, sans exception 

Absolute Haarvielfalt, ohne Ausnahme 

Los colores de todo el espectro, sin excepciones 

SYMPHONY

hairtrends 

C

HAIR COLOUR knows no boundaries. It’s a medium 

through which creativity can explore new extremes thanks to skill, 

innovation and technical expertise. So let your imagination run riot 

and be inspired by our international collections. Allow yourself 

to be amazed by chromatic sensations without limits! 

HAIR COLOUR senza confini. Abilità, innovazione 

e tecnica eplorano nuovi territori. Lasciati ispirare e affascinare 

da sensazioni cromatiche senza limiti! 

HAIR COLOUR. Le moyen par lequel la créativité peut 

explorer de nouveaux territoires. Habilité, innovation, technique. 

Déchaîne ton imagination en t’inspirant des collections 

internationales. Laisse-toi surprendre par des tonalités sans limites. 

LOUR FRENZY 

HAARFARBE kennt keine Grenzen. Sie ist ein Medium 

durch die Kreativität dank Können, Innovation und Technik zu 

neuen Höhen gelangt, Lassen Sie Ihrer Fantasie freien Lauf und 

sich von unseren internationalen Looks inspirieren. Überraschende 

Farbsensationen ohne Limit! 

EL COLOR DEL CABELLO no conoce fronteras. Es un 

medio a través del cual la creatividad puede explorar nuevos extremos 

gracias a la habilidad, innovación y experiencia técnica. Deja volar 

tu imaginación e inspírate con nuestras colecciones internacionales. 

¡Déjate sorprender por sensaciones cromáticas ilimitadas! 

Hair: Antoinette Beenders & X-presion for Aveda 

Photo: Miguel Reveriego 

Make-up: Lolita Makeup 

Styling: Belén Antolín

hairtrends 

Hair: Mark Van Westerop @ 

Pro-Solo Hair Artist 

Photo: Studio IvodeKok 

Make-up: Angelique Stapelbroek 

Styling: Ed Noijons

Hair: Sarah Pavlovski 

Photo: Stephan Deneuvelaere 

Make-up: Pauline Hauck

hairtrends 

more 

Hair: Rudy Mostarda, 

Global Creative Director 

Alfaparf Milano Professional 

Photo: Stratis Kas 

Make-up: Maurizio Calabro 

Production: Extrema Hair by Rudy Mostarda 

more 

RUDY MOSTARDA

Hair: E. Thorsen, T. Dahlen, S. Lund 

Hernes, N. Beckfor @ Adam og Eva 

Photo: I. Fiskaa 

Make-up: S. S.Pedersen 

Styling: M. Fuhre

hairtrends 

Hair: Steven Smart @ Smartest73 

Photo: Jamie Blanshard 

Make-up: Debra Smart 

Styling: Ginger Ninjas

Art Direction: Giorgio Parrivecchio 

Hair: Team James 

Photo: Letizia Toscano 

Make-up: Valerio Nobili 

Styling: Federica Reali 

Products: Wella Professionals

hairtrends 

Hair: E. González & 

J. Salvador @ Makeover 

Photo: David Arnal 

Make-up: Eva Quílez 

Styling: Mikoto

Hair: Kathy Simon @ 

Mekka Academy & Studio 

Colour: K. Lusignana & V. Boily 

Photo: Camille Tellier 

Make-up : Léonie Levesque

hairtrends 

video 

< > 

Creative Direction: Jerry Del Duca & 

Marco Lamberti @ Zoih Team 

Colour Direction: Gina Rossi 

Photo: Simone Golfieri 

video 

ZOIH TEAM

hairtrends 

Hair: Mikelah-Jayde Riley 

Photo: Meiji Nguyen 

Make-up: Nadia Duca 

Styling: Juvelle Behrendorff 

Products: Joico

Set your colour creativity aflame! 

Accendi la tua creatività cromatica! 

Enflamme ta créativité chromatique ! 

Entfachen Sie Ihre Farbkreativität! 

¡Enciende tu creatividad cromática!

hairtrends 

RETROFUTURA COLLECTION 

A colour melt can be subtle, dreamy and totally on-trend, 

when the main protagonists are... pastels! 

Una miscellanea di colori può essere raffinata, 

sognante e totalmente di tendenza, 

quando i protagonisti sono... i pastelli! 

Un mixte de couleurs peut devenir raffiné, 

onirique ou bien totalement tendance. Surtout quand 

ce sont les pastels qui entrent en jeu ! 

Ein Colour Melt kann subtil, verträumt und absolut im Trend 

sein, wenn die Hauptdarsteller ... Pastelltöne sind! 

Una miscelanea de color puede ser sutil, 

soñadora y totalmente trendy, cuando los grandes 

protagonistas son... ¡los tonos pastel! 

Hair: Genny D’Auria, Artistic Director Farmaca International 

Products: Farmaca International 

video 

video 

GENNY D’AURIA

GENNY D’AURIA

hairtrends 

Hair: Denise Meikle @ Salon Origins 

Photo: Joan Novak 

Make-up: Vanessa Pollit

Hair, Photo, Make-up & Styling: 

Experimento No Name

hairtrends 

Hair: Dee Parker Attwood @ 

Wieselmann 

Colour: Dee Parker Attwood 

& Casey Ryman 

Photo: Andrew O’Toole 

Make-Up: Kylie O’Toole

Hair & Styling: Anna Barroca 

Photo: David Arnal 

Make-up: Anna González 

Products: Montibello

hairtrends 

Creative Direction, Hair & Colour: X-presion 

Color Direction: Adoracion Ruiz @ Aveda 

Make-up: David Lopez 

Photo: Javier Marquez

Hair: Christos Michailidis @ 

Love Is In The Hair 

Make-up: Nee Make Up Milano 

Styling: Kiriaki Pavlidou

hairtrends 

The ice maiden goes uber rock ‘n’ roll! 

La fanciulla di ghiaccio si fa rock ‘n’roll! 

La jeune fille de glace devient rock n’ roll 

Eisprinzessin geht über Rock ‘n’ Roll! 

¡Ice Maiden se vuelve súper rock ‘n’roll!

Hair: Italian Style Framesi 

Photo: Karel Losenicky 

Make-up: Silvia Dell’Orto

hairtrends 

Hair: Team Identity @ 

Intercoiffure Italia 

Photo: Massimiliano Boni

Hair: Matteo Susini @ Nook 

Colour: Carla Risso 

Photo: Shkerlzen Kohnxeli 

Make-up: Rossano Fasano 

Styling: Erika Guerrisi

hairtrends 

Hair: Gianluca Sasso 

& Academy F Team @ 

Revlon Professional

Hair: Lesley Jennison, 

Schwarzkopf Professional Global Ambassador 

Nick Irwin, Schwarzkopf Professional 

Styling Ambassador

hairtrends

FUTURE LOVERS 

COLLECTION 

Accessorise in soft shades of violet, lilac and mauve... 

oh, and don’t forget the hair as well! 

Accessori in morbidi toni viola, lilla e malva... 

… senza dimenticare i capelli! 

Accessoires en tonalités violet, lilas ou mauve… 

…sans oublier les cheveux. 

Accessoires in sanften Violett-, Flieder- und Malvetönen... 

oh, und bitte auch ans Haar denken! 

Accesorios en suaves tonos morados, 

lila y malva... ¡Sin olvidar el cabello! 

Art Direction: Federico Patelli @ Philip Martin’s 

Make-up: Markus Theisen 

Products: Babyliss Pro Italia 

video 

video 

FEDERICO PATELLI

hairtrends 

Hair: Roar Hair and Beauty Team 

Photo: Richard Miles 

Make-up: Lauren Mathis

Hair: Shogo Ideguchi 

Photo: John Rawson 

Make-up: Faye Campbell

hairtrends 

Hair: Christian Ríos 

Photo: Esteban Roca

Hair: Pauline McCabe @ 

Rock Paper Scissors 

Photo: Andrew O’Toole 

Make-up: Hendra Widjaja 

Styling: Rochelle Renwick

hairtrends 

Hair: Fabian Fuentes 

Colour: Jack Horton 

Photo: Anniss + Barton 

Make-up: Fiona Willard 

Styling: J. Djorwitch 

& S. Bosakova

video 

Art Direction: Christophe Gaillet @ 

HCF Creative Team 

Photo: Maciej Swistek 

Make-up: Martyna Molenda 

Products: L’Oréal Professionnel, 

Revlon Professional 

video 

HAUTE COIFFURE FRANÇAISE

hairtrends 

Hair: Antoinette Beenders 

& X-presion for Aveda 

Photo: Miguel Reveriego 

Make-up: Lolita Makeup 

Styling: Belén Antolín

Let your hair express that inner diva 

I capelli trasformano la donna in diva 

Ses cheveux révèlent la diva qui est en elle 

Bringen Sie die innere Diva zum Ausdruck 

Deja que tu cabello exprese esa diva interior 

video 

video

hairtrends 

< > 

Hair J. and N. Fisher @ 

Palmer Fisher London 

Photo: Chris Bulezuik 

Make-up: Alice Snell

hairtrends

ERIC ZEMMOUR 

ATTITUDES COLLECTION 

Unruly, translucent tousles create captivating contrasts 

of colour and texture. 

Chiome in movimento, indomabili e traslucide creano 

contrasti accattivanti di colore e texture. 

Chevelures en mouvement, indomptables et tout en 

lumière, pour des contrastes de couleurs et de textures. 

Wilde, transluzente Strähnen setzen fesselnde Kontraste 

aus Farbe und Textur. 

Cabellos en movimiento, translúcidos y rebeldes crean 

contrastes cautivadores de color y textura. 

Hair: Eric Zemmour, Coiffeur Ambassadeur L’Oréal Professionnel 

Photo: Stéphane Gagnard 

Make-up: Laurie Feligioni 

Styling: Your’s Monaco 

Products: L’Oréal Professionnel, 

Babyliss Pro & Mizutani Scissors 

video 

video 

ERIC ZEMMOUR

hairtrends 

< > 

Hair & Styling: Anne Veck 

Photo: Desmond Murray 

Make-up: Scarlet Cedano

hairtrends 

< > 

Art Direction & Hair: Danny Pato 

Photo: Mara Sommer 

Make-up: Kiekie Stanners 

Special FX Make-up: Luana Millar 

Styling: Danny Pato & Rachel Morton 

Products: Davines

hairtrends 

DISCOVER MORE... 

IN OUR HAIR GALLERY 

ESTETICA CONTINUA! 

GUARDA L’HAIRGALLERY 

ESTETICA HAIR, ENCORE PLUS 

AVEC SA GALERIE D’IMAGES 

ENTDECKE MEHR… 

IN UNSERER HAARGALERIE 

DESCUBRE MÁS… 

EN NUESTRA HAIR GALLERY 

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4 th International Exhibition for Cosmetics, Beauty, Hair 

Home Care, Private Label, Packaging and Ingredients 

September 27-29 , 2023 

Istanbul Congress Center - Lutfi Kirdar Congress Center 

Taksim - Istanbul - Turkey 

www.beauty-istanbul.com 

Tel: +90 212 2229060 | 

+90 533 4843030 | info@beauty-istanbul.com

Estetica Magazine ASIA Edition (2/2023)

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